Sports Broadcasting

Kevin Hull, PhD, is an associate professor of journalism and the lead instructor of the sports media initiative at the University of South Carolina. Before entering academia, Hull was a television sports broadcaster for an NBC affiliate in North Carolina for about seven years. In this role, he anchored and reported on local sports while also serving as photographer, editor, and producer for his own stories. His work has sent him to the Super Bowl, NCAA Tournaments, and many additional amateur and professional sporting events. Hull won several statewide awards for Best Sports Feature from the Radio and Television News Directors Association of the Carolinas, and his department's sportscasts were the most watched in the market. As a researcher, Hull focuses primarily on local sports broadcasters throughout the United States. He has studied the challenges new sports broadcasters face, the issues surrounding race and gender in the profession, and how universities are preparing students to enter the field of sportscasting. His published studies have discussed sports media education, how sportscasters are using social media, and sports media internships.

Chapter 1. History of Sports Broadcasting The Beginnings of Sports Broadcasting on Radio Early Days of Sports Broadcasting on Television Impact of Cable Television The Internet Summary Chapter 2. Business of Sports Broadcasting Ratings Why Live Sports? Rights Deals The Olympics Cable Fees Cord Cutting Summary Chapter 3. Types of Sports Broadcasting National Television Local Television Sports Talk Radio Podcasting Internet Streaming Team Media Live Sports Production Summary Chapter 4. Interviewing Types of Interviews Conducting the Interview Shooting the Interview for Television Interview Access Summary Chapter 5. Writing for Broadcast Types of Stories Broadcast Writing Style Using Sound Bites Writing Different Types of Scripts Script Formatting Example of Scripts Summary Chapter 6. Writing for the Web and Mobile Devices Increased Importance of the Web Writing the Story Writing for Online Writing Style for the Web and Mobile Devices Associated Press Style Rewriting a Story from Broadcast to Print Summary Chapter 7. Shooting Games and Events Types of Shooting Shooting Highlights Shooting Events Shooting Strategies Types of Shots It's Time to Shoot! Broadcasting Full Games Summary Chapter 8. Television Broadcasting Local or National? Producing a Sportscast Editing Video Anchoring the Sportscast A Day in the Life of a Local Sportscaster Summary Chapter 9. Radio Broadcasting and Podcasting Radio Stories Sports Talk Radio Podcasting Summary Chapter 10. Live Sports Production Play-by-Play Before the Game Starts During the Game Radio Versus Television Play-by-Play Role of the Color Commentator Role of the Sideline Reporter Homer or Impartial? Behind-the-Scenes Jobs of Live Sports Production Summary Chapter 11. Social Media Blogs (The Old Social Media) Types of Social Media Social Media Lingo Impact of Social Media on Sports Broadcasting Setting Up a Social Media Account Proper Use of Social Media Social Media Policies Social Media in Action A Week of @CollegeGameDay Athletes and Social Media Summary Chapter 12. Careers in Sports Broadcasting Be Realistic Getting Relevant Experience Networking The Written Resume The Resume Reel The Online Portfolio Social Media The Job Search Summary Chapter 13. Issues and Ethics in Sports Broadcasting Coverage of Race, Gender, and Sexuality Women in Sports Broadcasting Racial Minorities in Sports Broadcasting Stick to Sports Ethics in Sports Broadcasting Summary