Hanne Elliot FOnss Nielsen is a senior lecturer in Antarctic law and governance at the Institute for Marine and Antarctic Studies at the University of Tasmania. In addition to her Antarctic research, she has spent five seasons working in Antarctica as a polar tourism guide.
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Description
List of Illustrations Preface Acknowledgments Introduction: Antarctica's Commercial Connections 1. Heroic Antarctica: Sponsorship and Selling a Narrative in the Age of Heroes 2. In the Footsteps of Heroes: Reprising and Rethinking Antarctic Histories 3. Cold Weather Branding: Superlatives and Survival on "Continent 7" 4. Purifying Antarctica: Clean, Wild, and Untouched 5. Fragile Antarctica: Ice-Washing and Protecting the Penguins 6. Destination Antarctica: Tourism and the Polar Product Conclusion: Brand Antarctica Past, Present, and Future Notes Bibliography Index
"Innovative and engaging. . . . Brand Antarctica is packed full of intriguing reflections about a myriad of advertisements, packaging, and sensationalist materials. Hanne Nielsen shows remarkably clearly how Antarctica has been and continues to be commodified, marketized, and thematized."-Klaus Dodds, professor of geopolitics at Royal Holloway University of London and author of Antarctica: A Very Short Introduction "This exploration into the materiality of place, and how it manifests in the Antarctic, offers surprising insights to readers who are less familiar with the Antarctic while also appealing to Antarctic research scholars. . . . Brand Antarctica includes a wide array of polar scholars, which offers others interested in the environmental humanities a 'golden Rolodex' of contemporary researchers."-Leslie Carol Roberts, author of The Entire Earth and Sky: Views on Antarctica