Pricing and Revenue Optimization 2/e

Robert L. Phillips is Director of Pricing Science at Amazon. He was previously Director of Marketplace Optimization Data Science at Uber Technologies, Professor of Professional Practice at Columbia Business School, Founder and Chief Science Officer at Nomis Solutions, and CEO of Talus Solutions. He is the author of Pricing Credit Products (Stanford, 2018) and the co-editor of The Oxford Handbook of Pricing Management (2014).

1. Background 2. Introduction to Pricing and Revenue Optimization 3. Models of Demand 4. Estimating Price Response 5. Optimization 6. Price Differentiation 7. Pricing with Constrained Supply 8. Revenue Management 9. Capacity Allocation 10. Network Management 11. Overbooking 12. Markdown Management 13. Customized Pricing 14. Behavioral Economics and Pricing

"This book is a must-read for students and practitioners of pricing modeling, offering a clear guide on where and how to apply which pricing model framework. With the updates made to the 2nd edition, its comprehensiveness in covering the pricing modeling topic is second to none!"-Wei Ke, Managing Partner at Simon-Kucher & Partners "Benefiting from Bob's rich industry experience and superb writing skills, this book exposes the reader to a host of real-world applications that blend modelling, optimization, and machine learning in a gentle and accessible way. Describing new developments in e-commerce, ride sharing and reinforced learning, this is a must-read book for students and professionals in the field."-Guillermo Gallego, Crown Worldwide Professor of Engineering, Hong Kong University of Science and Technology "Bob Phillips is one of the world's experts on quantitative pricing. This unique book translates state-of-the-art academic research into practical managerial lessons. Covering a wide range of industries that go from revenue management classics such as hotels and airlines all the way to modern e-commerce and ride-sharing platforms, this book is a must have for every pricing manager."-Gabriel Weintraub, Stanford Graduate School of Business