The AI Marketing Canvas, Second Edition 2/e

Rajkumar Venkatesan is the Ronald Trzcinski Professor of Business Administration and Academic Co-Director of the La Cross Institute for Ethical AI in Business in the Darden Graduate School of Business Administration at the University of Virginia. His writing has appeared in the Journal of Marketing and Harvard Business Review, and he is the co-author of Marketing Analytics (2021). Jim Lecinski is Clinical Professor of Marketing at Northwestern University's Kellogg School of Management. His thirty years of experience as a marketing adviser for prominent global brands include a twelve-year stint at Google, where he was vice president of customer solutions. He is the author of Winning the Zero Moment of Truth (2011).

"AI is something every marketer thinks they need to use but don't really know why. The AI Marketing Canvas does a phenomenal job of demystifying this burgeoning capability and laying out actionable plans that allow AI to be a key differentiator that sets your brand apart. It is a must-read for any marketer who seeks real disruption." - Andrea Brimmer, Chief Marketing & PR Officer, Ally Financial "The new second edition of The AI Marketing Canvas is a smart, practical guide for marketing leaders navigating the AI era. Jim Lecinski and Rajkumar Venkatesan distill complexity into clarity, offering an effective roadmap to move from experimentation to transformation. A must-read for any CMO, in fact for every marketer, serious about unlocking AI's full potential to drive growth and innovation." - Raja Rajamannar, Chief Marketing & Communications Officer, Mastercard "The updated edition of The AI Marketing Canvas makes a compelling case: AI is no longer optional; it's foundational. As AI reshapes how teams operate and how decisions get made, leaders need a roadmap to move from early experiments to measurable impact. This guide delivers just that, offering a practical, structured approach to turning AI from a promising concept into an operational advantage." - Shishir Mehrotra, Chief Executive Officer, Grammarly "A critical read for marketing leaders to use to develop their organizations' use of artificial intelligence and machine learning. Raj and Jim provide a clear, relatable path by identifying the five stagesto develop a strategy and properly progress to the next stage." - Joel Yashinsky, Chief Marketing Officer, Burger King