Careers in Media and Communication

Stephanie A. Smith, Ph.D., APR, is an associate professor of public relations in Virginia Tech's School of Communication. She studies the recruitment, retention, and engagement of employees, as well as brand communications with external audiences.

Chapter 1: Mass Communication What Is Mass Communication? Theories of Mass Communication Mass Communication Methods Mass Communication in Society Trends in Mass Communication Skills Chapter 2: Advertising and Marketing What Is Advertising? Marketing Careers in Advertising and Marketing Insider Insight: Tonya Hottmann, Director of Marketing Advertising and Marketing Jobs: By the Numbers Skills Needed for Advertising and Marketing Advertising and Marketing Vocabulary Job Search Terms Chapter 3: Public Relations What Is Public Relations? History of Public Relations Public Relations Today Careers in Public Relations Public Relations Duties Insider Insight: Evan S. K. Sullivan, APR, Director of Public Relations (Agency) Insider Insight: Alexandra Sabbag, Founder and Principal Insider Insight: Erin Spain, Communications Director Public Relations Jobs: By the Numbers Skills Needed for Public Relations Job Search Terms Chapter 4: Journalism What Is Journalism? History of Journalism Journalism Today Careers in Journalism Insider Insight: Natalie Brunell, Television News Reporter Insider Insight: Katey McFarlan, Blogger Insider Insight: Lee Wolverton, Managing Editor Journalism Jobs: By the Numbers Skills Needed for Journalism Job Search Terms Chapter 5: Mass Communication Careers in Business What Is Business? The Role of Mass Communication in Business Mass Communication Careers in Business Insider Insight: Keri Gavin, Director of Host Relations and Customized Training Insider Insight: Megan Sommer, Corporate Recruiter Mass Communication Careers in Business: By the Numbers Skills Needed for Mass Communication Chapter 6: Publishing What Is Publishing? History Today's Trends Careers in Publishing Career Domains Insider Insight: Paddy Calistro, President and CEO Insider Insight: Moira Kerrigan, Associate Director of Marketing Insider Insight: Jen Brady, Advertising Associate Publishing Jobs: By the Numbers Skills Needed for Publishing Chapter 7: Telecommunications and Visual Communication What Is Telecommunications? Careers in Telecommunications Insider Insight: Dutch Wargo, Cameraman Skills Needed for Telecommunications Job Search Terms What Is Visual Communication? Careers in Visual Communication Insider Insight: Katie Dolciato, Associate Art Director Skills Needed for Visual Communication What Is Public Administration? Job Search Terms Telecommunications and Visual Communication Jobs: By the Numbers Chapter 8: Public Administration What Is Public Administration? Careers in Public Administration Insider Insight: Jim Norris, Village Manager Insider Insight: Michael Crotty, Assistant Village Manager/Director of Human Resources Public Administration Jobs: By the Numbers Skills Needed for Public Administration Job Search Terms Chapter 9: Nonprofits What Are Nonprofits? Careers in Nonprofits Insider Insight: Emily Anderly, Fund-Raising Director Insider Insight: Linda J. Smith, Marketing Director Nonprofit Jobs: By the Numbers Skills Needed for Nonprofits Job Search Terms Chapter 10: Skills Hard Skills Soft Skills Interpersonal Skills Personality Conclusion Chapter 11: Preparation Personal Branding Online Presence Portfolios Chapter 12: Experience Internships Volunteer Work Course Projects Part-Time Work Closing Tips for Experience Chapter 13: Searching and Applying for Jobs Job Searching Job Applications Conclusion Chapter 14: Interviewing Preparation Execution Follow-Up Chapter 15: Career Success Strategies Adjustment and Assimilation Continued Learning Mentoring References Index About the Author

"A must-read for anyone considering a career in media or the communications industry. The book is a straightforward, no-nonsense approach to the various avenues available for anyone considering entering this profession." -- ARBA Online