The SAGE Handbook of Service-Dominant Logic

SECTION 01: Introduction and Background 1. An Overview of Service-Dominant Logic - Robert F. Lusch & Stephen L. Vargo 2. Services in Society and Academic Thought: An Historical Analysis [Reprint] - Stephen L. Vargo & Fred W. Morgan 3. Why Service-Dominant Logic? - Stephen L. Vargo & Kaisa Koskela-Huotari SECTION 02: Value Cocreation 4. Value Cocreation: Conceptualizations, Origins, and Developments - Janet McColl-Kennedy & Lilliemay Cheung 5. Value Cocreation: An Ecosystem Perspective - Pennie Frow & Adrian Payne 6. The Cocreation of Brands - Hope Schau, Albert M. Muniz Jr. & Melissa Archpru Akaka 7. The Contextual Nature of Value and Value Cocreation - Anu Helkkula, Apramey Dube & Eric Arnould SECTION 03: Service Exchange 8. Reframing Exchange: A Service-ecosystems Perspective - Melissa Archpru Akaka & Jennifer Chandler 9. Ethical Foundations for Exchange in Service Ecosystems - Patrick Murphy & Gene Laczniak 10. The Dynamic Context of Service Exchange: Rethinking Service Context from a Performativity Lens - Satoko Suzuki & Yutaka Yamauchi 11. How Service Exchange Drives Market (Re)Formation - Angeline Nariswari SECTION 04: Service Ecosystems 12. Service Ecosystems: A Timely Worldview for a connected, digital and data-driven economy - Irene Ng & Susan Wakenshaw 13. Systems Behavior and Implications for Service-Dominant logic - Philip Godsiff, Roger Maull & Phil Davies 14. The Study of Service: From systems to ecosystems to ecology - Irene Ng, Paul Maglio, Jim Spohrer & Susan Wakenshaw 15. Service Systems, Networks and Ecosystems: Connecting the Dots Concisely from a Systems Perspective - Javier Reynoso, Sergio Barile, Marialuisa Saviano & Jim Spohrer SECTION 05: Institutions and Institutional Arrangements 16. Institutions and Institutionalization - Michael Kleinaltenkamp 17. Coordinating Resource Integration and Value Cocreation through Institutional Arrangements: A Phenomenological Perspective - Ingo Karpen & Michael Kleinaltenkamp 18. Institutional Change in Service Ecosystems - Jaakko Siltaloppi & Heiko Wieland 19. Institutional Work for Value Co-creation: Navigating amid Power and Persistence - Joerg Sydow, Olivier Berthod & Markus Helfen SECTION 06: Resources and Resource Integration 20. Resource Integration: Concepts and Processes - Linda Peters 21. The Sustainability of Service Ecosystems - Helge Loebler 22. Emergence of Novel Resources in Service Ecosystems - Kaisa Koskela-Huotari, Bo Edvardsson & Bard Tronvoll 23. Resource Integration Processes: The Dialectic of Presence and Absence - Linda Peters SECTION 07: Actors and Practices 24. Analyzing service processes at the micro level: actors and practices - Hans Kjellberg, Suvi Nenonen & Karim Marini Thome 25. Untangling the a priori differentiation of service exchanging actors - Daniela Corsaro & Lars-Gunnar Mattson 26. Using practice theory for understanding resource integration in S-D logic: a multinational study of leading-edge consumers - Oskar Korkman & Luis Araujo 27. Attending to actors and practices: implications for Service-Dominant logic - Hans Kjellberg SECTION 08: Innovation 28. The need for a new innovation paradigm and the contribution of Service-Dominant Logic - Marja Toivonen & Kyoichi Kijima 29. A Unifying Perspective for the Technological, Business Model, and Market Aspects of Innovation - Heiko Wieland, Stephen Vargo & Melissa Archpru Akaka 30. Enhancing the understanding of processes and outcomes of innovation: the contribution of effectuation to S-D logic - Valtteri Kaartemo, Christian Kowalkowski & Bo Edvardsson 31. A dynamic alternative to linear views on innovation - combining the approaches of practice theory and expansive learning - Cristina Mele & Tiziana Russo-Spena SECTION 09: Midrange Theory 32. Advancing Knowledge about Service-Dominant Logic: The Role of Midrange Theory - Rod Brodie & Helge Loebler 33. Tracking the Evolution of Engagement Research: Illustration of Midrange Theory in the Service Dominant Paradigm - Elina Jaakkola, Jodie Conduit & Julia Fehrer 34. Developing Midrange Theory for Emerging Markets: A Service-Dominant Logic Perspective - Jacqueline Pels & Cristina Mele 35. Bridging S-D Logic and Business Practice with Midrange Theory: From Dichotomies to Relational Dualities and beyond, in central marketing concepts - Peter Ekman & Jimmie Roendell SECTION 10: Selected Applications 36. Extending Service-Dominant Logic - outside marketing and inside managerial practice - Kaj Storbacka 37. Extending innovation - from business model innovation to innovation in service ecosystems - Julia Jonas & David Soerhammar 38. Designing for Service: From Service-Dominant Logic to Design Practice (and vice versa) - Charlotta Windahl & Katarina Wetter-Edman 39. Service-dominant logic, service science and the role of robots as actors - Paul Maglio & Chiehyeon Lim SECTION 11: Reflections and Prospects 40. Toward a Grand View of Service: The Role of Service-Dominant logic - Evert Gummesson 41. Backward and Forward - Stephen L. Vargo

To understand modern marketing and modern economies, one should understand service-dominant logic. To understand service-dominant logic, I strongly recommend reading The SAGE Handbook of Service-Dominant Logic. It is complete, well documented, insightful, and shows the way forward. -- Professor Shelby D. Hunt This is the most comprehensive book on Service Dominant-Logic from the leading authors of the field. This is the definite reference and source of inspiration for those interested in the changing paradigm of value creation and its potential applications. The topic is more relevant than ever as platforms, disruptive technologies and changing consumer behavior transform business models. -- Dr Katri Kallio The SAGE Handbook of Service-Dominant Logic is a handy reference that summarizes Steve Vargo & Bob Lusch's influential concept of service-dominant logic. Including a variety of chapters from notable researchers working in the general area, the handbook expands on Vargo & Lusch's interactive and co-creative view of the economy, in which all value emerges from use, and everything, even goods, may usefully be considered service. -- Roland T. Rust