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Sensory Marketing

Name: Sensory Marketing
Brand: SAGE PUBLICATIONS LTD
SKU: 9781526423245
Price: 340.0 AUD
Availability: InStock

SAGE PUBLICATIONS LTDISBN: 9781526423245

An Introduction

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$340.00

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By Bertil Hulten
Imprint: SAGE PUBLICATIONS LTD
Release Date: August 25, 2020
Format: HARDBACK
Pages: 240

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Authored by Bertil Hulten, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer's chance of return, and brand loyalty for the future. * Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience. * The author is one of the most published professors in the field, sharing exclusive expertise and experience. * The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.

Dr. Bertil Hulten is Professor of Marketing, Linneaus University, Sweden, and a recognized pioneer in sensory marketing research. He contributes to theory and practice in different ways and has published scientific articles in journals like European Business Review, Journal of Retailing and Consumer Services, International Journal of Retail and Distribution Management, Marketing Intelligence and Planning and other journals as well as conference proceedings.

Introduction Chapter 1: Sensory Marketing Principles Chapter 2: The Sensory Brain Chapter 3: Sensory Principles for Vision Chapter 4: Sensory Principles for Sound Chapter 5: Sensory Principles for Smell Chapter 6: Sensory Principles for Touch Chapter 7: Sensory Principles for Taste Chapter 8: Multi-Sensory Principles

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