Retail Marketing Management

Chapter 1: The Innovative Retailer Chapter 2: The Entrepreneurial, Innovative, and Customer-Centric Mindset Chapter 3: Value Creates Excitement Chapter 4: Creating Excitement Using Store Brands Chapter 5: Creating Excitement and Enhancing Education Using Social Media Chapter 6: Education: The Service Edge Chapter 7: Experience: In-Store, Across Channels Chapter 8: Engaged Customers Are Loyal Chapter 9: Innovative Retail Analytics for Engagement Chapter 10: Concluding Thoughts

"Consolidation and technological change are two factors that have been central to the transformation of retailing in recent years. In this book Dhruv Grewal, the leading retail scholar provides ample evidence of how successful retailers have used their entrepreneurial mindsets to make use of these developments. The cutting-edge examples of how to excite, educate, enhance their experiences, and engage customers using retail technology, social media and analytics are both inspiring and practically useful. Grewal's book provides valuable guidance." -- Claes-Goeran Sylven, Roland Fahlin and Jens Nordfaelt "The practice of modern retailing has changed much more rapidly than our frameworks and managerial insights. Dhruv Grewal has presented us with a new organizing framework to shape our views of modern retailing and supports it with lots of interviews and examples from today's retailing leaders. For those who are working to shape the future of retailing, this book will serve as a must-read volume that will become a mandatory guidebook." -- Leonard A. Schlesinger