Lyndon C.S. Way (MA, PhD) is a lecturer in Communications and Media within the Discourse and Society research cluster at the University of Liverpool. Previously, he has lectured at five universities in the UK, Canada, Cyprus and Turkey, including Liverpool Hope University, Izmir University of Economics, the European University of Lefke, the University of Windsor and Concordia University. He has also held a large number of positions as a newsroom, music and media practitioner.
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Description
Chapter 1: Introduction: Aims and key concepts Chapter 2: Politics in the popular: A variety of perspectives Chapter 3: Multimodal Critical Discourse Studies: Why this approach? How to do it? Chapter 4: Analyzing online comments Chapter 5: Analyzing memes Chapter 6: Analyzing animations and mash ups Chapter 7: Analyzing music videos Chapter 8: Analyzing parodies Chapter 9: Summary of our approach and findings
Fostering critical insight remains as important an educational goal as ever. This highly accessible and engaging book gives students the tools they need to uncover for themselves the hidden politics of today's digital infotainment labyrinth. -- Theo van Leeuwen This is the methods book I have been waiting for! Way's book provides the examples I need to connect to my students' lifeworld and interests: YouTube comments, memes, mash ups, music videos and parodies related to a wide range of political protests and issues. With each example, he builds a useful toolbox for conducting systematic, rigorous and transparent critical analysis of digital popular culture... This an accessible introduction to those unfamiliar with the field, but also a very useful starting point for those aiming to brush up on their knowledge of critical theory and methods... providing students with the means to analyze and tease out power and the political in the glittering world of popular culture. -- Katharina Kleinen-von Koenigsloew