Qualitative Research for a Digital World

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Qualitative Research for a Digital World

Name: Qualitative Research for a Digital World
Brand: SAGE PUBLICATIONS LTD
SKU: 9781529621525
Price: 234.0 AUD
Availability: InStock

SAGE PUBLICATIONS LTDISBN: 9781529621525

A Practical Guide

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$234.00

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By Emmanuel Mogaji, Varsha Jain, Himani Sharma
Imprint: SAGE PUBLICATIONS LTD
Release Date: March 6, 2025
Format: HARDBACK
Pages: 344

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Do you want to understand and apply qualitative research methods in a digital context? This book will help you navigate the complexities of digital access and fluency, ensuring a broad lens on research methodologies. From step-by-step guides to innovative frameworks, each chapter is crafted to give you the confidence to carry out cutting-edge qualitative research. This book will provide you with ? The knowledge you need to advance your qualitative research understanding across all disciplines. ? A practical reflection of the application of relevant research methodologies. ? An overview of research ideas, cases, and examples. With a wealth of exercises and examples, this book will become a reference point for qualitative research in the digital context by adopting a case-in-point approach for students across all social science disciplines.

Emmanuel Mogaji is an Associate Professor in Marketing at Keele University, UK. Prof. Varsha Jain, Ph.D., is a globally renowned professor of integrated marketing communications and AG Krishnamurthy, chair professor of marketing and co-chairperson of research at MICA (India). Himani Sharma is a Research Fellow under Fellowship Programme in Management (FPM) at MICA, India.

Chapter 1: Philosophies of Research Chapter 2: Research Design Ethics Chapter 3: Digital Ethnography, Netnography, and Online Immersion Chapter 4: Digital Dairy Chapter 5: ALARA Model of information Search Opening Case Vignette Chapter 6: Screencasting Chapter 7: Online Interviews Chapter 8: Online Focus Group Discussions Chapter 9: The e-Delphi Method Chapter 10: Discourse Analysis Chapter 11: Thematic Analysis Chapter 12: Content Analysis Chapter 13: Data Management Plan Chapter 14: Contemplating the advances of Digital Technology.

Qualitative Research for a Digital World

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