Social Media Marketing 5/e

PART I: Foundations of Social Media Marketing Chapter 1 The Social Media Environment Chapter 2 Social Consumers Chapter 3 Network Structure and Group Influences in Social Media PART II: Social Media Marketing Strategy and Planning Chapter 4 Social Media Marketing Strategy Chapter 5 Tactical Planning and Execution PART III: The Four Zones of Social Media Chapter 6 Social Community Chapter 7 Social Publishing Chapter 8 Social Entertainment Chapter 9 Social Commerce PART IV: Social Media Data Management and Measurement Chapter 10 Social Media Analytics Chapter 11 Social Media Metrics PART V: Social Media Marketing in Practice Chapter 12 The Case Zone