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Digital Business

Name: Digital Business
Brand: SAGE PUBLICATIONS LTD
SKU: 9781529624236
Price: 338.0 AUD
Availability: InStock

SAGE PUBLICATIONS LTDISBN: 9781529624236

Strategy, Management & Transformation

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$338.00

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By Annmarie Hanlon
Imprint: SAGE PUBLICATIONS LTD
Release Date: July 2, 2024
Format: HARDBACK
Pages: 312

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Digital Business: Strategy, Management & Transformation covers all the essentials for understanding and doing business in a digital world within a single comprehensive textbook, including an introduction to the digital business environment, cutting-edge coverage of data and artificial intelligence, and an exploration of the latest digital tools and platforms and emerging and enabling technologies such as blockchain and Web 3.0. The text explores all types and scales of digital business, from small, innovative start-ups and disruptors that are 'born digital', to the digital transformation of traditional large-scale businesses. Readers will also learn how these businesses strategise, operate and manage themselves, user experiences and customer relationships within an ever-increasing digital environment. Consideration is also given to the ethical and legal components of doing digital business with the United Nations' Sustainable Development Goals in mind. This textbook includes a rich source of learning features and activities making it suitable for business students at undergraduate and postgraduate levels, and setting students up for success on graduation in a fast-changing, digitalised and technology-led business world. Annmarie Hanlon teaches digital marketing and is Course Director for the MSc Marketing and Leadership at Cranfield School of Management in the UK. You can follow her updates at twitter.com/annmariehanlon and LinkedIn linkedin.com/in/annmariehanlon

Annmarie Hanlon teaches Digital and Social Media Marketing at the Cranfield School of Management and is a practitioner working on digital marketing strategy and social media projects with regional, national and international organisations. Originally a graduate in French and Linguistics, she subsequently gained a Masters in Business Administration, focusing on marketing planning. She studied for the Chartered Institute of Marketing Diploma for which she won the Worshipful Company of Marketors' award for the best worldwide results. As an early adopter, working in 'online marketing' since 1990, Dr Hanlon is a Fellow of the Chartered Institute of Marketing, a Member of the Marketing Institute Ireland and a Liveryman of the Worshipful Company of Marketors. A past winner of the Mais Scholarship, her research interests include the strategic use of digital marketing and social media in organisations, differences in practice between generations and ethical issues in practice. Annmarie's SAGE textbooks include Digital Marketing, Strategic Planning and Integration and The Digital Marketing Planner. Follow her updates on Twitter @AnnmarieHanlon

PART1: DIGITAL BUSINESS ESSENTIALS Chapter 1: The Digital Business Environment Chapter 2: The Digital Workspace Chapter 3: E-commerce PART 2: DIGITAL PLATFORMS AND TECHNOLOGIES Chapter 4: Digital Platforms, Pricing and Payment Models Chapter 5: AI, Big Data and Business Intelligence Chapter 6: Enabling and Emerging Digital Technologies PART 3: DIGITAL BUSINESS INNOVATION, DISRUPTION AND TRANSFORMATION Chapter 7: Digital Innovation Chapter 8: Digital Disruption Chapter 9: Digital Transformation PART 4: DIGITAL BUSINESS STRATEGY AND MANAGEMENT Chapter 10: Digital Business Strategy Chapter 11: Digital Customer Experience Management Chapter 12: Digital Operations Management

Digital Business

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