Digital Business

SAGE PUBLICATIONS LTDISBN: 9781529624236

Strategy, Management & Transformation

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Sale price$338.00
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By Annmarie Hanlon
Imprint:
SAGE PUBLICATIONS LTD
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Format:
HARDBACK
Pages:
312

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Description

Annmarie Hanlon teaches Digital and Social Media Marketing at the Cranfield School of Management and is a practitioner working on digital marketing strategy and social media projects with regional, national and international organisations. Originally a graduate in French and Linguistics, she subsequently gained a Masters in Business Administration, focusing on marketing planning. She studied for the Chartered Institute of Marketing Diploma for which she won the Worshipful Company of Marketors' award for the best worldwide results. As an early adopter, working in 'online marketing' since 1990, Dr Hanlon is a Fellow of the Chartered Institute of Marketing, a Member of the Marketing Institute Ireland and a Liveryman of the Worshipful Company of Marketors. A past winner of the Mais Scholarship, her research interests include the strategic use of digital marketing and social media in organisations, differences in practice between generations and ethical issues in practice. Annmarie's SAGE textbooks include Digital Marketing, Strategic Planning and Integration and The Digital Marketing Planner. Follow her updates on Twitter @AnnmarieHanlon

PART1: DIGITAL BUSINESS ESSENTIALS Chapter 1: The Digital Business Environment Chapter 2: The Digital Workspace Chapter 3: E-commerce PART 2: DIGITAL PLATFORMS AND TECHNOLOGIES Chapter 4: Digital Platforms, Pricing and Payment Models Chapter 5: AI, Big Data and Business Intelligence Chapter 6: Enabling and Emerging Digital Technologies PART 3: DIGITAL BUSINESS INNOVATION, DISRUPTION AND TRANSFORMATION Chapter 7: Digital Innovation Chapter 8: Digital Disruption Chapter 9: Digital Transformation PART 4: DIGITAL BUSINESS STRATEGY AND MANAGEMENT Chapter 10: Digital Business Strategy Chapter 11: Digital Customer Experience Management Chapter 12: Digital Operations Management

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