After working in engineering and logistics, Duncan did an MBA at Manchester Business School and went into management consultancy, where he worked for clients including Xerox, Coca-Cola, Danone and Shell. He then joined Motorola's mobile phone division and was the Customer Satisfaction Manager for the EMEA region. Duncan completed his PhD on Network Orchestration and now teaches business strategy and data technology strategy at Alliance Manchester Business School in Hong Kong, and at Nottingham University Business School in the UK and Kuala Lumpur, Malaysia. He researches and consults on data monetisation, data sharing, the Internet of Things and qualitative data science. Duncan consults to private companies and the UK government and publishes in academic journals and books. He has international academic and commercial experience in Asia, Europe and North America.
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Description
The Forces Acting On Organisations Introduction How Change Forces Affect Organisations Analysing How Change Forces Affect Organisations How Organisations Are Responding How To Build New Types Of Relationships With Customers How To Develop New Ways Of Creating Value And New Business Models How Data-Driven Organisations Organise Their People How To Build And Govern A Business Ecosystem Skills To Help Organisations Respond How To Understand What Customers Really Need How To Design And Produce What Customers Need Elements Of A Data And Decision-Making Strategy
John Cullen's book is firmly rooted in established business ethics theory and debates while also engaging - in an impressive way - with new perspectives and the latest research. With such an impressive and comprehensive scope, making engagement easy for students and effective for educators requires clear signposting, summaries of key learning points, invitations to reflection and interesting case studies that support both discussion and application. This book has it all. Above and beyond that, I particularly admired the interdisciplinary range of the book, the use of psychoanalytic theory to shed new light on key debates, and the multiple ways in which the text supports students in the development of their own position on the most critical and pressing ethical issues of our times. It is easy to recommend such a useful, interesting and engaging book.--Paul Hibbert