Influencers and Creators

Robert Kozinets is the Jayne and Hans Hufschmid Chair of Strategic Public Relations and Business Communication at the University of Southern California's Annenberg School for Communication and Journalism and Marshall School of Business. An academic whose methods and theories are widely used by researchers, in classrooms, and in industry, he has taught digital methods to some of the world's best students and consulted with a range of highly respected global organizations.

Influencers And Creators A Macrosocial Perspective Business And Social Media Marketing Concepts Influencer And Creator Ecosystem Principles Of Influence Diversity, Equity, And Inclusion Cultural Effects Ethics And Regulation The Business Of Influence Partnering With Influencers And Creators Running Campaigns Measuring And Assessing Campaigns Trajectories, Technologies, And Transformations