Strategic International Marketing

Thomas Fotiadis is an Associate Professor of Marketing and Head of the Marketing Laboratory at the Department of Production Engineering and Management of the Democritus University of Thrace. He holds a post-doctoral degree in modern advanced statistical methods for the science of marketing and a Ph.D. in marketing (High Technology). In addition, he holds an M.Sc. in business administration, and an M.Sc. in business computing. His first degree is in economic science. He has more than 22 years of teaching experience at both undergraduate and postgraduate level, in Greek and International Universities and Higher Technological Institutions. Thomas Fotiadis' scientific work has been published in international scientific journals, including the Journal of World Business, the Journal of Tourism Management, the Journal of International Marketing, the Journal of International Business Review, the Psychology & Marketing Journal, and the Journal of Applied Business Research. He has published more than 100 articles in journals, international conferences and book chapters. Additionally, he has published Strategic Marketing for High Technology Products: An Integrated Approach (Routledge, 2018), Marketing and Supply Chain Management: A Systemic Approach (Routledge, 2017), The Customer Value Chain: Integrating Marketing and Supply Chain Management (Routledge, 2021), and he has edited and authored numerous scientific books in the field of marketing (in the Greek language).

PART I: SETTING THE CONTEXT OF STRATEGIC INTERNATIONAL MARKETING Chapter 1: The International Marketing Imperative Chapter 2: Strategic Perspectives of International Marketing Chapter 3: Researching International Markets PART II: THE MACRO-ENVIRONMENT OF INTERNATIONAL MARKETING Chapter 4: The Foreign Macro-environment I Chapter 5: The international Macro-Environment II PART III: THE TASK ENVIRONMENT OF INTERNATIONAL MARKETING Chapter 6: The International Business-to-Consumer Market Chapter 7: The International Business-to-Business Market Chapter 8: International Competitor Analysis PART IV: PREPARING TO ENTER FOREIGN MARKETS Chapter 9: Target Marketing in International Markets Chapter 10: Foreign Market Entry PART V: DEVELOPING THE INTERNATIONAL MARKETING MIX Chapter 11: International Decisions for Products and Services Chapter 12: International New Product Development and Product Lifecycle Chapter 13: International Price Setting Chapter 14: Pricing Within Foreign Markets Chapter 15: Distribution in Foreign Markets Chapter 16: International Marketing Logistics Chapter 17: International Mass Communications Chapter 18: International Personal Communications PART VI: COORDINATING AND SENSITIZING INTERNATIONAL MARKETING STRATEGY Chapter 19: Organizing, Implementing, and Controlling International Marketing Chapter 20: Socially Responsible International Marketing

"In this new era where businesses suddenly need to explore new national markets, suppliers and partnerships, this book is particularly timely. Strategic International Marketing is comprehensive, and ought to be welcomed everywhere." -- Paul W. Beamish, Professor of International Business "This new book is a most welcome addition and valuable resource for scholars and practitioners of international marketing. The author team, all experienced academics, has produced an innovative content, rich in insights, company illustrations, and practical tools. I really like the extensive list of short cases, and the set of diagnostic tools, especially instructive for practitioners. A must read for any international marketing enthusiast!" -- S. Tamer Cavusgil, Regents' Professor, Fuller E. Callaway Professorial Chair and Executive Director "Authoritative, comprehensive, and practical - this book brings together the combined 100+ years of the authors' studying and practicing international marketing with a true strategic focus and useful application tools. A must read for anyone who wants to be successful in international marketing." -- Neil A. Morgan, Welch Family Professor in Business "This comprehensive text offers a sophisticated yet accessible framework for mastering the complexities of global trade in an increasingly volatile business landscape. By integrating cutting-edge research with pragmatic diagnostic tools and real-world cases, it provides professors with a robust teaching resource and students with a clear, stepwise path to strategic proficiency. It is an essential foundation for any international marketing curriculum seeking to develop the next generation of proactive, globally minded leaders." -- Robert W. Palmatier, Professor of Marketing, John C. Narver Endowed Professor in Business Administration, Research Director of the Center for Sales and Marketing Strategy "This book is a comprehensive and authoritative repository of critical components that collectively embody international marketing, authored by accomplished scholars with decades of experience in the field. Its refreshing and up-to-date treatment of various topics offers a unique contribution and uplifts the discipline." -- Saeed Samiee, Collins Professor of Marketing