Advertising Account Planning 2/e


New Strategies in the Digital Landscape

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Sale price$59.99
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By Kelli S Boling, Carol J Pardun, Beth E Barnes, Sheri J Broyles
Imprint:
ROWMAN & LITTLEFIELD PUBLISHERS
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Format:
PAPERBACK
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Pages:
206

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Description

Kelli S. Boling is assistant professor of advertising and public relations in the College of Journalism and Mass Communications and the University of Nebraska-Lincoln. Carol J. Pardun is Distinguished Professor Emerita in the School of Journalism and Mass Communications at the University of South Carolina. Beth E. Barnes is professor emerita in the Department of Integrated Strategic Communication in the College of Communication and Information at the University of Kentucky. Sheri J. Broyles was professor in the advertising department at the Mayborn School of Journalism at the University of North Texas.

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