Social media is Peg Fitzpatrick's passion. She works with global brands and leaders spearheading successful social media campaigns for companies such as Motorola, Audi, Canva, Google, and Virgin, and has been a brand ambassador for McDonald's, Kimpton Hotels, and Adobe Spark. Peg is the co-author of The Art of Social Media: Power Tips for Power Users along with Guy Kawasaki and has contributed to two other books, What the Plus!: Google+ for the Rest of Us and APE: Author, Publisher, Entrepreneur: How to Publish a Book. Peg is a sought-after social media speaker, having presented at Hubspot's INBOUND conference, Alt Summit, BlogHer, BlogHer Pro, and Social Media Examiner's Social Media Marketing World, as well as a keynote at SXSW with Guy Kawasaki.