Robert N. Lussier is a professor of management at Springfield College and taught management for more than 35 years. He is a prolific writer, with more than 500 publications to his credit. His articles have been published in the Academy of Entrepreneurship Journal, Business Horizons, Entrepreneurship Theory and Practice, Family Business Review, Journal of Business Strategies, Journal of Management Education, Journal of Small Business Management, Journal of Small Business Strategy, SAM Advanced Management Journal, and several others. He also has a human resources management textbook (with John Hendon) published by SAGE and other textbooks. More than two million people globally have used his textbooks, earning him an unsurpassed national and international reputation as an author and keynote speaker. Dr. Lussier is the founder of Publish Don't Perish (www.publishdonotperish.com) and through contact, his Publish Don't Perish: The Top Secrets to Get Published book, and workshops has helped hundreds of institutions and individuals in 80-plus countries get published. His presentations inspire comments like: "Bob explains complex business topics in an easy-to-understand language while keeping his audience engaged and spellbound" (Dr. Raj V. Mahto, professor, University of New Mexico) Dr. Lussier also consults to a wide array of commercial and nonprofit organizations. In fact, some of the material in the book was developed for such clients as Baystate Medical Center, Coca-Cola, Friendly's Ice Cream, National Institute of Financial Education, Mead, Monsanto, Smith & Wesson, the Social Security Administration, the Visiting Nurse Association, and YMCAs. Dr. Lussier holds a bachelor of science in business administration from Salem State College, master's degrees in business and education from Suffolk University (AACSB accredited), and a doctorate in management from the University of New Haven (AACSB MBA accredited, prior to doctoral accreditation).
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"I think it is the best text for this course because of the experiential approach. Excellent readability. The Applying the Concepts, Self-Assessments, workplace application questions, and the Skill Builders are exceptional, engaging, and provide personal, real world contexts." -- Lynn Klein "The range of topics covered is excellent and topical. I like the layout and the flow of material. In my view the level of detail is very appropriate. In particular, the mix of theory and application are very well linked. The exercises are very helpful in developing an action learning approach that will benefit the student" -- Robert W. Robertson "The various applications are quite helpful in aiding the student to understand and the professor to assign work." -- Joni Koegel "There are numerous resources, enough to choose from to keep the class application oriented. It provides information that allows for engaging in class discussion and interaction between students and faculty. In comparison to other textbook these features are above average." -- Callie Burnley