Real Research 2/e

Liahna E. Gordon received her Ph.D. from Indiana University, Bloomington in 2000, and is an Associate Professor of Sociology at California State University, Chico and Affiliated Faculty for its Center on Multicultural and Gender Studies. Her research interests focus on issues of sexuality, deviance, gender, and social psychology.

Acknowledgments Chapter 1: Introduction What Is Empirical Social Research? Why Is Research Important? Methods of Data Collection Quantitative and Qualitative Research Basic and Applied Research The Components of Research Reading This Text Summary Points Chapter 2: Interviewing Methodology Theory Research Questions Literature Review Ethics Sampling Preparing for Data Collection Data Collection Data Analysis Conceptualizing and Operationalizing Evaluating the Quality of Data and Analysis Presenting the Results Summary Points Chapter 3: Observation and Ethnography Methodology Theory Research Questions Literature Review Ethics Sampling Conceptualizing and Operationalizing Preparing for Data Collection Data Collection Data Analysis Evaluating the Quality of Data and Analysis Presenting the Results Summary Points Chapter 4: Surveys Methodology Theory Research Questions Literature Review Conceptualizing and Operationalizing Sampling Ethics Preparing for Data Collection Data Collection Data Analysis Evaluating the Quality of Data and Analysis Presenting the Results Summary Points Chapter 5: Secondary Data Analysis Methodology Theory Research Questions Literature Review Ethics Preparing for Data Collection Conceptualizing and Operationalizing Sampling Data Collection Data Analysis Evaluating the Quality of Data and Analysis Presenting the Results Summary Points Chapter 6: Existing Statistics Research Methodology Theory Research Questions Ethics Preparing for Data Collection Conceptualizing and Operationalizing Sampling Data Collection Data Analysis Evaluating the Quality of Data and Analysis Presenting the Results Summary Points Chapter 7: Content Analysis Methodology Theory Research Questions Literature Review Sampling Conceptualizing and Operationalizing Ethics Preparing for Data Collection Data Collection Data Analysis Evaluating the Quality of Data and Analysis Presenting the Results Summary Points Chapter 8: Experiments for Evaluation Research Methodology Theory Research Questions Literature Review Choosing a Study Design Conceptualizing and Operationalizing Sampling Ethics Preparing for Data Collection Data Collection Data Analysis Evaluating the Quality of Data and Analysis Presenting the Results Summary Points Chapter 9: Focus Groups Methodology Theory Research Questions Literature Review Sampling Conceptualizing and Operationalizing Ethics Preparing for Data Collection Data Collection Analysis Presenting the Results Summary Points Appendix A: Reviewing the Literature Types of Sources Searching the Literature Reading Scholarly Articles Writing a Literature Review Plagiarism Appendix B: Writing a Research Proposal Title Introduction and Literature Review Research Question Data Collection Data Analysis Implications Timeline Budget Style Guidelines and Formatting A "Seamless Whole" References Index About the Author