Introducing Communication Research - International Student Edition 4/e

Donald Treadwell earned his master's degree in communication from Cornell University and his PhD in communication and rhetoric from Rensselaer Polytechnic Institute. He developed and taught communication research classes in classroom and online settings and also taught courses in organizational communication, public relations, and public relations writing. He is the coauthor of Public Relations Writing: Principles in Practice (2nd ed., Sage, 2005). He has published and presented research on organizational image, consumer response to college names, health professionals' images of AIDS, faculty perceptions of the communication discipline, and employers' expectations of newly hired communication graduates. His research appears in Communication Monographs, Journal of Technical Writing and Communication, Public Relations Review, Journal of Human Subjectivity, and Criminal Justice Ethics. He is professor emeritus, Westfield State University, and has international consulting experience in agricultural extension and health communication.

1. Getting Started: Possibilities and Decisions 2. First Decisions: From Inspiration to Implementation 3. Ethics: What Are My Responsibilities as a Researcher? 4. You Could Look It Up: Reading, Recording, and Reviewing Research 5. Measurement: Research Using Numbers 6. Sampling: Who, What, and How Many? 7. Summarizing Research Results: Data Reduction and Descriptive Statistics 8. Generalizing From Research Results: Inferential Statistics 9. Surveys: Putting Numbers on Opinions 10. Experiments: Researching Cause and Effect 11. Quantiative Understanding of Content: Content Analysis 12. Qualitative Understanding of Content: Rhetorical and Critical Analyses, and more 13. Qualitative Understanding of Communication Behavior 14. Research Results In Print and Online: Writing and Presenting for Scholarly and Other Publics