Telebusiness has succeeded in making the telephone an integral and profitable part of business strategy and operation. However, more often than not, telesales is a 'bolt-on' activity to the sales department and telemarketing is an add-on task for the marketing or research department. Telemanagement is a responsibility given to someone already managing another business area, telecommunications is a field entrusted mainly to computer professionals, and telestrategy is set only by those implementing or running dedicated 'call centers.' Combining these is a marriage normally contracted to outside consultants and independent firms. This book explains how to perform and achieve this combination in simple and practical terms as a core part of a corporate business strategy.
