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Crafting Customer Value

Name: Crafting Customer Value
Brand: PURDUE UNIVERSITY PRESS
SKU: 9781557532312
Price: 92.99 AUD
Availability: InStock

PURDUE UNIVERSITY PRESSISBN: 9781557532312

The Art and Science

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By Peter Duchessi
Imprint: PURDUE UNIVERSITY PRESS
Release Date: January 29, 2002
Format: HARDBACK
Pages: 193

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This work shows how companies can avoid commoditization by delivering superior customer value. It provides an account of what a company must do and how to go about doing it in each critical area. It utilizes numerous vignettes and mini-cases drawn from several large and medium-sized companies to illustrate its points and shows the application of frameworks, models, concepts and techniques.

Peter Duchessi received a Ph.D. from Union College in 1982. He provides consulting and management education services to a number of international companies, including GE, Siemens, AG, and Arthur D. Little. His areas of expertise include business planning and transformation, service management, operations management, information technology management, and e-commerce. Additionally, Duchessi lectures at the Graduate School of Business Administration, Switzerland, and the University del Salvadore, Argentina. He publishes regularly in leading business journals, including California Management Review, Management Science, Journal of Management Information Systems, and European Journal of Operational Research.

Crafting Customer Value

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