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Crafting Customer Value

Name: Crafting Customer Value
Brand: PURDUE UNIVERSITY PRESS
SKU: 9781557533708
Price: 56.99 AUD
Availability: InStock

PURDUE UNIVERSITY PRESSISBN: 9781557533708

The Art and Science

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$56.99

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By Peter Duchessi
Imprint: PURDUE UNIVERSITY PRESS
Release Date: July 29, 2004
Format: PAPERBACK
Pages: 193

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Competitive forces in business such as speed, productivity, and innovation reduce all products and services to commodities over time, creating adverse consequences. Businesses are driven to reduce margins and lower profits while engaging in price competition. Crafting Customer Value demonstrates how companies can avoid commoditization by delivering superior customer value with product and service benefits. The author uses a comprehensive and highly integrated framework to define customer value and develop critical business and personal information systems. The book provides a comprehensive account of what a company must do, and how to go about doing it in each critical area. Crafting Customer Value provides numerous accounts of ""mini-cases"" drawn from several large and medium-sized companies to illustrate points and demonstrate the application of frameworks, models, concepts, and techniques.

Peter Duchessi received a Ph.D. from Union College in 1982. He provides consulting and management education services to a number of international companies, including GE, Siemens, AG, and Arthur D. Little. His areas of expertise include business planning and transformation, service management, operations management, information technology management, and e-commerce. Additionally, Duchessi lectures at the Graduate School of Business Administration, Switzerland, and the University del Salvadore, Argentina. He publishes regularly in leading business journals, including California Management Review, Management Science, Journal of Management Information Systems, and European Journal of Operational Research.

"A step-by-step approach is used to explain management techniques and technical processes. The intelligent, well-explained nature of Crafting Customer Value will benefit business leaders who want to improve in this area." - Harvard Business School Working Knowledge"

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