Advancing U.S. Latino Entrepreneurship

Marlene Orozco is the lead research analyst with the Stanford Latino Entrepreneurship Initiative (SLEI) and a PhD candidate in sociology. She is trained in both qualitative and quantitative methods of research and is an Institute of Education Sciences fellow in quantitative education policy analysis. Alfonso Morales is the Vilas Distinguished Achievement Professor at the University of Wisconsin-Madison in the Department of Planning and Landscape Architecture. He is interested in the relationship among thinking, interaction, and social organization. He has authored, edited, or coauthored more than one hundred articles and book chapters and six books. Michael J. Pisani is a professor of international business at Central Michigan University. His research concerns the intersection of international business and development, with specific interests in entrepreneurship, economic informality, cross-border business, and economic phenomena. He has authored or coauthored more than one hundred articles and book chapters and four books. Jerry I. Porras is the Lane Professor of Organizational Behavior, Emeritus, at the Stanford Graduate School of Business. He cofounded the Latino Business Action Network (LBAN), a nonprofit focused on promoting the growth of Latino-owned businesses. Subsequently, the Stanford Latino Entrepreneurship Initiative (SLEI), a collaboration between the Stanford Graduate School of Businesses and the LBAN, was created to conduct research on Latino entrepreneurship and offer educational programs to help Latino business owners scale their companies to become very large enterprises. Porras serves as faculty codirector of SLEI.

ACKNOWLEDGMENTS PREFACE: Latino Entrepreneurs: Challenges and Opportunities, by Paul Oyer PART I: An Introduction to Latino Entrepreneurship- Historical Perspectives and Data Sources CHAPTER 1: Introduction: Advancing U.S. Latino Entrepreneurship, by Marlene Orozco, Alfonso Morales, Michael J. Pisani, and Jerry I. Porras CHAPTER 2: Entrepreneurs from the Beginning: Latino Business and Commerce since the Sixteenth Century, by Geraldo L. Cadava CHAPTER 3: Latino Business and Commerce: A Contemporary View, by Michael J. Pisani and Iliana Perez CHAPTER 4: The Economic Contributions of Latino Entrepreneurs, by Robert W. Fairlie, Zulema Valdez, and Jody Agius Vallejo CHAPTER 5: The State of Latino Entrepreneurship: SLEI Research and Findings, by Marlene Orozco and Iliana Perez PART II: Macro Perspectives: A Regional Approach CHAPTER 6: Latino Farm Entrepreneurship in Rural America, by Barbara Robles, Alfonso Morales, and Michael J. Pisani CHAPTER 7: Shaping Success: Exploring the Evolution of Latino Businesses in Three Major U.S. Counties, by Edna Ledesma and Cristina Cruz CHAPTER 8: Mexican American Founder Narratives at High-Growth Firms on the South Texas-Mexican Border, by John Sargent and Linda Matthews PART III: Micro Perspectives: Individual and Group-Level Analysis CHAPTER 9: Social Network Utilization among Latino-Owned Business, by Elsie L. Echeverri-Carroll and Marie T. Mora CHAPTER 10: Acculturation and Latino-Owned Business Success: Patterns and Connections, by Michael J. Pisani and Joseph M. Guzman CHAPTER 11: The Business of Language: Latino Entrepreneurs, Language Use, and Firm Performance, by Alberto Davila, Michael J. Pisani, and Gerardo Miranda CHAPTER 12: How Can Entrepreneurship Serve as a Pathway to Reduce Income Inequality among Hispanic Women?, by Ruth E. Zambrana, Leticia C. Lara, Bea Stotzer, and Kathleen Stewart PART IV: Practice and Policy CHAPTER 13: SLEI-Education Scaling Program: A Business Program of "National Economic Imperative", by Marlene Orozco CHAPTER 14: The G.R.E.A.T. Gacela Theory: Increasing Capital and Conditions for Success for High-Potential Latino Entrepreneurs Capable of Transforming Our Economy and Our Country, by Monika Mantilla CONCLUSION: A New National Economic Imperative, by Marlene Orozco, Alfonso Morales, Michael J. Pisani, and Jerry I. Porras ABOUT THE CONTRIBUTORS INDEX

"Every businessperson, political leader, and virtually every American should either read or obtain summaries of the findings within Advancing U.S. Latino Entrepreneurship. Included are insights everyone should have as they focus on job creation in our economy and where it is driven from, given the nature of the research, analysis, and perspectives contained within this volume. We all now need to be driven by a twenty-first-century view of the drivers of entrepreneurship. This book provides a roadmap for consideration and investment."