In this comprehensive overview of the sports industry, Phil Schaaf traces the global evolution of sports entertainment, dissects current trends, and forecasts the likely evolution of sports as a major international enterprise. For students interested in a career in sports entertainment or professionals already in the business, as well as casual fans, "Sports Inc" has the latest information on one of the most dynamic and growing areas of the entertainment industry today.
Phil Schaaf is a consultant based in northern California, and the author of Sports Marketing: It's Not Just a Game Anymore.
