This title presents the stimulating story of the world's most popular brew. It features dedicated mailing and e-mail campaign to targeted media and organisations. What is it about coffee that makes it so popular across so many different cultures? Is it the just the caffeine, or is there something else about coffee that makes it so alluring? No beverage has a broader appeal. In North America and Europe, the annual amount of coffee consumed is astonishing. And even in China and India, the traditional strongholds of tea drinking, the demand for coffee is growing exponentially. "Coffee Talk" is an insightful story that traces the rich and intriguing history of coffee - from its first known consumption to the ubiquitous dominance of Starbuck's. It also looks at how coffee consumption has evolved to fit social and economic needs at different times, dispels common myths, conveys little-known facts, and even reveals some great techniques for home brewing.
