Acknowledgments
Introduction
Chapter 1. Communications for Conservation
- Why Communicate?
- What Is Communication?
- Communications Programs
- Last Words
Chapter 2. Influencing Public Attitutes and Behaviors
- Unerstanding Attitudues and Motivations
- Influencing Behavior
- Last Words
Chapter 3. Designing a Public Communications Program
- Planning
- Implementation
- Evaluation
- Last Words
Chapter 4. Researching Audiences Using Quantitative Approaches
- Audience Research Goals
- Research Methods
- Last Words
Chapter 5. Audiences Research Using Qualitative Approaches
- Group Interviews and Meetings
- Focus Groups
- Public Meetings
- Brainstorming
- Nominal Group Technique
- Delphi Technique
- Improved Nominal Group Technique
- Qualitative Observation Techniques
- Professional Judgement
- Case Studies
- Visual Techniques
- Participatory Rual Appraisal
- Naturalistic Inquiry
- Last Words
Chapter 6. Communication Strategies and Actions
- Political Activities
- Public Information Activities
- Promotional Activities
- Organizational and Group Activities
- Educational and Interpretive Activities
- Last Words
Chapter 7. Communicating with Groups
- Facilitating Group Discussion and Decision-Making Activities
- Negotiation and Conflict Resolution Activities
- Building Partnerships
- Coordinating Volunteer Programs
- Planning a Volunteer Program
- Recruiting Volunteers
- Retaining Volunteers
- Rewarding Volunteers
- Establishing a New Organization or Group
- Holding Conferences and Symposia
- Last Words
Chapter 8. Using Mass Media
- Mass Communications
- Mass Media Approaches
- Last Words
Chapter 9. Methods and Materials for Interpreting the Environment
- Defining Interpretation
- Goals of Interpretation
- Interpretive Programs and Characteristics
- Developing an Interpretation Program
- Interpretive Methods
- Personal Interpretation
- Public Presentations
- Giving a Guided Walk
- Last Words
Chapter 10. Conservation through Education
- Roots of Education for Conservation
- Conservation Education Programming
- Conservation Education for Children
- Conservation Education in Schools
- Programs for Adult Learners
- Programs for Mixed Audiences
- Conservation Education in Parks
- Conservation Education in Communities
- Challenges Facing Conservation Education
- Last Words
Chapter 11. Evaluating and Monitoring Program Sucess
- Why Evaluate?
- Internal and External Evaluations
- Formative and Summative Evaluations
- Types of Information Collected during Evaluations
- Planning an Evaluation
- Data Collection for an Evaluation
- Last Words
Notes
Index
Introduction
Chapter 1. Communications for Conservation
- Why Communicate?
- What Is Communication?
- Communications Programs
- Last Words
Chapter 2. Influencing Public Attitutes and Behaviors
- Unerstanding Attitudues and Motivations
- Influencing Behavior
- Last Words
Chapter 3. Designing a Public Communications Program
- Planning
- Implementation
- Evaluation
- Last Words
Chapter 4. Researching Audiences Using Quantitative Approaches
- Audience Research Goals
- Research Methods
- Last Words
Chapter 5. Audiences Research Using Qualitative Approaches
- Group Interviews and Meetings
- Focus Groups
- Public Meetings
- Brainstorming
- Nominal Group Technique
- Delphi Technique
- Improved Nominal Group Technique
- Qualitative Observation Techniques
- Professional Judgement
- Case Studies
- Visual Techniques
- Participatory Rual Appraisal
- Naturalistic Inquiry
- Last Words
Chapter 6. Communication Strategies and Actions
- Political Activities
- Public Information Activities
- Promotional Activities
- Organizational and Group Activities
- Educational and Interpretive Activities
- Last Words
Chapter 7. Communicating with Groups
- Facilitating Group Discussion and Decision-Making Activities
- Negotiation and Conflict Resolution Activities
- Building Partnerships
- Coordinating Volunteer Programs
- Planning a Volunteer Program
- Recruiting Volunteers
- Retaining Volunteers
- Rewarding Volunteers
- Establishing a New Organization or Group
- Holding Conferences and Symposia
- Last Words
Chapter 8. Using Mass Media
- Mass Communications
- Mass Media Approaches
- Last Words
Chapter 9. Methods and Materials for Interpreting the Environment
- Defining Interpretation
- Goals of Interpretation
- Interpretive Programs and Characteristics
- Developing an Interpretation Program
- Interpretive Methods
- Personal Interpretation
- Public Presentations
- Giving a Guided Walk
- Last Words
Chapter 10. Conservation through Education
- Roots of Education for Conservation
- Conservation Education Programming
- Conservation Education for Children
- Conservation Education in Schools
- Programs for Adult Learners
- Programs for Mixed Audiences
- Conservation Education in Parks
- Conservation Education in Communities
- Challenges Facing Conservation Education
- Last Words
Chapter 11. Evaluating and Monitoring Program Sucess
- Why Evaluate?
- Internal and External Evaluations
- Formative and Summative Evaluations
- Types of Information Collected during Evaluations
- Planning an Evaluation
- Data Collection for an Evaluation
- Last Words
Notes
Index