Communication Skills for Conservation Professionals 2/e

ISLAND PRESSISBN: 9781597263894

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Sale price$203.00
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By Susan Kay Jacobson
Imprint: ISLAND PRESS
Release Date:
Format:
HARDBACK
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Weight:

Pages:
461

Description

Acknowledgments
Introduction
 
Chapter 1 Communications for Conservation
- Why Communicate?
- What Is Communication?
- Communications Programs
- Last Words
 
Chapter 2.  Influencing Public Attitutes and Behaviors
- Unerstanding Attitudues and Motivations
- Influencing Behavior
- Last Words
 
Chapter 3.  Designing a Public Communications Program
- Planning
- Implementation
- Evaluation
- Last Words
 
Chapter 4.  Researching Audiences Using Quantitative Approaches
- Audience Research Goals
- Research Methods
- Last Words
 
Chapter 5.  Audiences Research Using Qualitative Approaches
- Group Interviews and Meetings
- Focus Groups
- Public Meetings
- Brainstorming
- Nominal Group Technique
- Delphi Technique
- Improved Nominal Group Technique
- Qualitative Observation Techniques
- Professional Judgement
- Case Studies
- Visual Techniques
- Participatory Rual Appraisal
- Naturalistic Inquiry
- Last Words
 
Chapter 6.  Communication Strategies and Actions
- Political Activities
- Public Information Activities
- Promotional Activities
- Organizational and Group Activities
- Educational and Interpretive Activities
- Last Words
 
Chapter 7.  Communicating with Groups
- Facilitating Group Discussion and Decision-Making Activities
- Negotiation and Conflict Resolution Activities
- Building Partnerships
- Coordinating Volunteer Programs
- Planning a Volunteer Program
- Recruiting Volunteers
- Retaining Volunteers
- Rewarding Volunteers
- Establishing a New Organization or Group
- Holding Conferences and Symposia
- Last Words
 
Chapter 8.  Using Mass Media
- Mass Communications
- Mass Media Approaches
- Last Words
 
Chapter 9.  Methods and Materials for Interpreting the Environment
- Defining Interpretation
- Goals of Interpretation
- Interpretive Programs and Characteristics
- Developing an Interpretation Program
- Interpretive Methods
- Personal Interpretation
- Public Presentations
- Giving a Guided Walk
- Last Words
 
Chapter 10. Conservation through Education
- Roots of Education for Conservation
- Conservation Education Programming
- Conservation Education for Children
- Conservation Education in Schools
- Programs for Adult Learners
- Programs for Mixed Audiences
- Conservation Education in Parks
- Conservation Education in Communities
- Challenges Facing Conservation Education
- Last Words
 
Chapter 11.  Evaluating and Monitoring Program Sucess
- Why Evaluate?
- Internal and External Evaluations
- Formative and Summative Evaluations
- Types of Information Collected during Evaluations
- Planning an Evaluation
- Data Collection for an Evaluation
- Last Words
 
Notes
Index

Reviews

"In Communication Skills for Conservation Professionals, Susan Jacobson presents a series of approaches to solving natural resource problems that allow those who were part of the problem to now be part of the solution. Her cookbook of examples should satisfy all who desire to use communications as a tool to improve resource conditions. This is a must-read for natural resource managers."

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