Jay Silverberg is a business mentor, teacher, author and serial entrepreneur residing in Vancouver, Canada. His client base has included businesses from startups to international Fortune 500 companies spanning most economic sectors. But his true love is business mentoring and storytelling. Mistakes Are Your Capital is Jay's sixth book published by Business Expert Press.
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Introduction (p. vii) What Inspired This Book (p. ix) Chapter 1 Theme of This Book (p. 1) Section One Defining, Understanding, and Capitalizing on Business Mistakes (p. 3) Chapter 2 Good, Bad, and Ugly Mistakes (p. 5) Chapter 3 "Failing Forward" Should Really Be "Failing Upwards" (p. 11) Chapter 4 Quantifying Mistakes (p. 15) Chapter 5 Even the Big Boys Make Mistakes (p. 19) Section Two Strategic Planning and Setting Core Business Values and Direction (p. 25) Chapter 6 The Yellow Brick Road to Entrepreneurship (p. 27) Chapter 7 "Gentle Reminder" Mistakes: A Genre unto Itself (p. 33) Chapter 8 Business Common Sense Is Often Not So Common (p. 39) Chapter 9 Mistakes Are Your Capital and Creating Opportunities (p. 45) Chapter 10 Embracing Mistakes and Getting Past Them (p. 55) Chapter 11 Are Missed Opportunities Mistakes? Ask Schrodinger's Cat (p. 61) Chapter 12 Learning from a Trifecta of My Miscalculations (p. 65) Chapter 13 The Best (or Worst) of the Worst Mistakes and Their Antidotes (p. 71) Chapter 14 Ego Clouds Decision Making and Causes Mistakes (p. 79) Chapter 15 Your Business Vision Is Your Brand (p. 85) Chapter 16 Business Model Mistakes and Solutions (p. 91) Chapter 17 Avoiding Partnership Misunderstandings (p. 97) Chapter 18 Understanding the Business Plan: Mistakes, Impact, and Opportunities (p. 103) Chapter 19 Budgeting Errors and Fixes (p. 109) Chapter 20 Funding Request Mistakes Are Avoidable (p. 113) Chapter 21 Market Research Snafus and Getting Meaningful Results (p. 119) Chapter 22 Creating a Marketing Plan That Almost Defies Mistakes (p. 125) Chapter 23 Launch Mistakes; Righting the Wrongs (p. 131) Section Three Operational Mistakes (p. 135) Chapter 24 Communications and Networking Mistakes: Hearing and Being Heard (p. 137) Chapter 25 Marketing Mistakes and Getting It Right (p. 143) Chapter 26 Making Branding Mistakes Work for You (p. 149) Chapter 27 E-Commerce, Online, and Social Media Mistakes (p. 153) Chapter 28 Operational/Day-to-Day Mistakes (p. 157) Section Four Fixing the Fixables and Moving On (p. 163) Chapter 29 Fixing the Fixables (p. 165) Chapter 30 Reading the Tea Leaves: Predicting Mistakes (p. 171) Chapter 31 Punitive Versus Blameless Business Culture (p. 175) Chapter 32 Pivoting Your Business Away from Making Mistakes (p. 179) Chapter 33 Cashing Out (p. 183) Chapter 34 More Business Adventures, Tales, Triumphs, and Trouble (p. 187) Appendix: A Mistake by Any Other Name Is Still a Mistake (p. 191) About the Author (p. 193) Other Books by Jay J. Silverberg (p. 195) Acknowledgment (p. 197) Index (p. 199)