Paul Stephenson is an experienced marketer and business owner with over 30 years of experience working with companies in North America and Europe. He has held marketing positions in businesses as diverse as publishing, IT and financial services. In 2003, he founded a successful UK regional design and marketing agency, and built the business based on referrals from clients and other business owners. In 2016, he sold the agency and emigrated to Canada where he spent a decade consulting for software companies both in North America and Europe. He recently relocated back to the UK from where he continues to advise companies on marketing strategy.
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Description
Preface (p. xi) Acknowledgements (p. xiii) Introduction (p. xv) Chapter 1 What You Need to Know About Referrals (p. 1) Chapter 2 How to Be Referable (p. 5) Chapter 3 How to Find and Activate Your First Referral Partner (p. 17) Chapter 4 How to Manage Referral Partner Relationships (p. 33) Chapter 5 How to Track Referrals and Their Results (p. 41) Chapter 6 The Alternatives to Building Your Business With the Referable.biz System (p. 47) Chapter 7 What Are You Waiting For? (p. 75) Appendices (p. 79) References (p. 101) About the Author (p. 103) Index (p. 105)

