John Price has spent considerable time in sub-Saharan Africa, both prior to and since his ambassadorship. He currently lives in Salt Lake City with his wife Marcia. They have three children and eight grandchildren.
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"Ambassador John Price is a man who took extraordinary energy and ability and rose from difficult circumstances to the highest levels of business and government. His inspiring story is a poignant example of how the power of perseverance and a determined resolve to succeed can result in truly remarkable accomplishment in life. John's is a profound tale of personal triumph over tragedy and I encourage everyone to read it."-Senator Orrin G. Hatch "I've known John Price for years and admired his capacity for success, but I never knew his story before. John played a significant role in Utah business history and then capped his career as a full U.S. ambassador. This is a fascinating book for anyone interested in the fulfillment of the American Dream in an immigrant's life."-Robert F. Bennett, former U. S. Senator; Hinckley Institute of Politics Resident Scholar "John Price has combined a fascinating account of his life and business affairs with an insightful description of the challenge of being ambassador to three island states off the coast of East Africa. His views of how the United States can best advance its interests there merit serious attention. In particular, his analysis of the threat of the growing extremist Muslim movement there is a wake-up call for increased U.S. attention to the region."-Amos A. Jordan, Brigadier General U.S. Army, Retired "John Price's story is a masterful reminder of what can be achieved through dogged perseverance, hard work, and an indefatigable will to succeed. There has never been a public servant who better understands the very nature of oppression or who more eloquently communicates sound answers to society's toughest questions. While John's life journey is gripping in its retelling, and brutally, sometimes painfully honest in its candor, his story is much more than a memoir; it is also a tale of expert diplomacy and of foreign and military policy in eastern and sub-Saharan Africa, and creates a better understanding of the role these critical regions of the world continue to play on both a social and political scale."-Michael K. Young, President Emeritus, University of Utah; President, University of Washington "Gives unique insight into the world of Utah business and politics. It is also full of details about sub-Saharan Africa and is well worth reading."-Deseret News