Roll over image to zoom in Click on image to zoom

Entrepreneurial Journalism

Name: Entrepreneurial Journalism
Brand: SAGE PUBLICATIONS INC
SKU: 9781608714209
Price: 141.0 AUD
Availability: InStock

SAGE PUBLICATIONS INCISBN: 9781608714209

How to Build What's Next for News

Price:

$141.00

Stock:

Out of Stock - Available to backorder

Quantity:

By Mark E. Briggs
Imprint: CQ PRESS
Release Date: March 5, 2012
Format: PAPERBACK
Pages: 352

Share this product

Button Actions

Please copy the ISBN for submitting review copy form

Launch yourself into the new news economy. The digital revolution that provides so many options for news consumers also means massive opportunity for journalists. The trick: see the disruption as an opening you can attack. Entrepreneurial Journalism will inspire you with what's possible and show you the mechanics behind building a business. Working through eight clear and concise stages, you'll explore the secrets of successful news startups (including how they're making money) and learn how to be an upstart yourself, building an innovative and sustainable news business from scratch. Each chapter starts with a real entrepreneur's experience, teasing out how savvy and opportunistic journalists found their way to success. Mark Briggs then helps you size up the market, harness technology, turn your idea into a product or service, explore revenue streams, estimate costs, and launch. "Build Your Business" action items at the end of each chapter get you thinking through each step of your business plan. Discover how traditional news organizations are evolving and innovating, where the jobs are today and where the new jobs will be tomorrow. Learn from the pioneers, and become one.

Mark Briggs is the author of "Journalism 2.0" and "Entrepreneurial Journalism" and maintains a widely read blog at www.journalism20.com/blog. He is a frequent speaker and presenter at journalism, media and technology conferences throughout the United States and overseas. He is currently the director of digital media at KING-TV in Seattle, and he previously served as assistant managing editor for Interactive News at The News Tribune in Tacoma, Wash., and as new-media director at The Herald in Everett, Wash. He earned journalism degrees from Gonzaga University and the University of North Carolina and was an adjunct professor at Seattle University from 2002 to 2006 and a Ford Fellow for Entrepreneurial Journalism at The Poynter Institute from 2010 to 2012.

Understand the News Ecosystem Get Inspired by Success Go Where the Money Is Don't Wait; Innovate Turn Your Idea into a Business Build Your Business Know-How Harness Technology Go To Market

Entrepreneurial Journalism

Request Academic Copy

Description

You may also like

Recently viewed