This is a landmark survey into the process of innovation and revolution and how to take advantage of them. How can entrepreneurs predict what the next revolution will be? And how does a new idea, product, or service spread through society to spark 'the next big thing'? In this unique blend of historical analysis and up-to-the-minute research, leading economist Patrick Howie uses analysis of more than two-dozen revolutions in business, sports, science, and politics to offer a far-reaching and ground-breaking understanding of the revolutionary process. Howie also demonstrates that change and revolution occur constantly, and that only by truly understanding the process of innovation and revolution can we learn to foster and gain from them.
