Compassion-Driven Innovation

Nicole Reineke is a Distinguished Engineer in the office of the CTO at Dell Technologies. Over the last 20 years, she has founded and led high tech companies. She has filed more than 40 patents, and authored dozens of technical whitepapers, articles, and magazines. Debra Slapak is a Senior Marketing Consultant at Dell Technologies. She has led marketing and communications teams at two Fortune 50 companies, directed marketing and sales for a successful software startup, and inspired students as a university educator and mentor. Hanna Yehuda is a Distinguished Engineer in the office of the CTO at Dell Technologies. For over 20 years, she has led experience strategy research and design for products and solutions in startups and enterprises. To date, she has been granted 32 patents, primarily in experience design.

In these pandemic times, Compassion-Driven Innovation is both timely and much needed as innovators reassess meaningful work practices.--Jim Spohrer, IBM Director, Cognitive OpenTech Pathfinders seeking to effect social change need a map to guide them along the journey. This book provides very useful advice, starting from compassion, journeying through Inclusion, Discovery, Enlightenment, and concluding with Activation and impact. Don't leave home without it!--Henry Chesbrough, Professor at UC Berkeley's Haas School of Business and author of Open Innovation The value of Compassion-Driven Innovation lies in its intense focus on the consumer of the innovation. I wish I had these customer-facing checklists early in my career; they would have increased the adoption rate of every invention that I ever worked on. Congratulations to the authors for summarizing decades of their experience into an easy-to-understand approach.--Steve Todd, Fellow at Dell Technologies and author of Innovate With Global Influence: Tales of High-Tech Intrapreneurs