Sanjay Puligadda, creator of InnoQTM, is Associate Professor in the Farmer School of Business, Miami University, Ohio. He teaches, researches, and consults on innovation and marketing. Besides publishing academic research in the leading scientific journals of his field, he is an innovation consultant, speaker, playwright, and improv actor. He received his PhD in marketing from the Pennsylvania State University. Don Waisanen is a Professor in the Marxe School of Public and International Affairs at Baruch College, City University of New York. He researches, teaches, and consults on communication and leadership. He is the author of seven books, including Leadership Standpoints and Improv for Democracy. Don received his PhD in Communication from the University of Southern California.
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Description
Innovation Soup is a must-read for organizations that are committed to turn innovation into an ongoing strength. The content and style are approachable yet thorough. It is also timely and essential in today's post-Covid times, as it provides specific guidelines, methods, and tools to develop a culture of innovation. The InnoQTM (the tool discussed) is a must for organizations trying to be innovative. While there is a ton of research and data, the book is beautifully written to keep you engaged.--Bob Gilbreath, Innovator, Multiple-exit startup founder, investor and board member, author, MBA (NYU/Stern)