Ethical Voices

Name: Ethical Voices
Brand: BUSINESS EXPERT PRESS
SKU: 9781637424186
Price: 97.99 AUD
Availability: InStock

BUSINESS EXPERT PRESSISBN: 9781637424186

Practicing Public Relations with Integrity

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$97.99

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By Mark W. McClennan
Imprint: BUSINESS EXPERT PRESS
Release Date: February 14, 2023
Format: PAPERBACK
Pages: 252

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From the ethics of crisis management, to what to do when your employer lies to you, to DEI failures and the ethics of social media, this book shares the good, the bad, and the ugly with candid insight.When people think about ethics failures, they typically think of Enron, Volkswagen, and other major scandals. Most communication professionals will not face these major dilemmas, but even minor issues can explode to ruin reputations and companies. EthicalVoices uses the PRSA Code of Ethics as a framework to bring ethical dilemmas to life. It provides practical guidance to public relations professionals on how to address specific challenges they will likely encounter. The book includes more than 100 real-world ethics incidents with advice from global industry leaders at companies including Starbucks, Lenovo, the TSA, the Federal Reserve, Harvard Business School, IBM, CDC, and the world's largest public relations agencies. From the ethics of crisis management, to what to do when your employer lies to you, to DEI failures and the ethics of social media, this book shares the good, the bad, and the ugly with candid insight. Beyond the case studies, the book includes a framework for training your ethical mind.

Mark W. McClennan, APR, Fellow PRSA, a strategic communication executive with 25+ years of experience in technology, fintech, and healthcare. He is a past National Chair of PRSA and is the general manager of C+C in Boston, a purpose-driven firm named Creative Agency of the Year by PRovoke Media in 2021. Teams he led have been recognized with more than 50 awards in public relations, including seven Silver Anvils. He was part of the team that received the 2021 Best of Silver Anvil Award for the COVID-19 campaign work with the Washington State Department of Health.In 2018 he launched EthicalVoices, an award-winning weekly ethics podcast, and is a frequent keynote speaker and consultant on ethics and social media.

At a time of great social, political and economic turbulence, and complexity, more than ever, public relations and communications professionals are being called upon by their organizations' leadership for their advice and counsel on critical issues, important decisions, and ethical behavior. As a leading voice on ethics and integrity in public relations, in this essential book, McClennan lays out a straightforward, clear-cut framework--with practical examples--to help guide professionals as they are called upon to help lead amidst today's uncertainty and turmoil.--Ray Kotcher, Former CEO and Chairman, Ketchum Today we are in an ethics deficit. It's not pretty and it makes the job of the communicator even more challenging. We all have to be experts. Mark McClennan's Ethical Voices will help you become that expert. Through 100 real-world ethics incidents with advice from global industry leaders, you will be on the path to being the ethics steward for your organization.--Gini Dietrich, founder and CEO, Spin Sucks

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