Technical Marketing Communication 2/e

Emil Towner is a Professor of Business Communication in the Herberger Business School at St. Cloud State University. Prior to his academic career, he spent 19 years in marketing and communications-including serving as Vice President of Content, overseeing social media, training materials, e-marketing, and web communication. In addition, he earned his PhD in Technical Communication from Texas Tech University and has written articles for numerous journals and books, including Business Communication Quarterly, Communication Yearbook, Rhetoric Review, and Technical Communication Quarterly. Heidi L. Everett is an associate professor of strategic communications and journalism at St. Cloud State University. In addition to teaching, she has more than 20 years leading on-site and virtual teams in award-winning marketing and communications. Heidi is co-author of a Wall Street Journal bestseller on guiding principles for business as well as the author of several articles that have appeared in research and trade journals and business magazines. She has a PhD in technical communication from Texas Tech University.