Peter Bayley has an outstanding high-tech sales and marketing management background, with unique, long-term achievements in brand-building and marketing for global IT businesses. He has extensive consulting, non-exec and interim management experience in small and large companies, throughout the UK, Europe and the USA. He is an author and business commentator.
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Great to see a book on B2B which starts, where so much B2B marketing falls down, with the importance of smart understanding of the customer.--Jane Frost, CBE. CEO, the Market Research Society Seamless is a thorough and systematic approach to learning what works (and what doesn't) at the sharp end of sales and marketing. At every step there are examples and anecdotes to bring it all to life!--Jacqui Rand, Founder and Director, The Channel Consultants Ltd This promises to be a handy and concise reference for managers and students of the vital marketing and sales roles.--Charles Besondy, President and Author, Besondy Publishing LLC