Brand Positioning with Power

Robert S. (Rob) Gordon's career began in journalism, followed by decades in advertising, marketing and public relations. An expert marketer and talented copywriter, he's served executive roles in major ad agencies and healthcare institutions, as well as consulting with and supporting businesses small and large, including ADP, BMW, Humana, Astra-Zeneca, and Becton Dickinson.Rob has effectively employed positioning principles in dozens of situations-everything from product and program launches and relaunches, to large-and-small-scale promotional and public relations campaigns. He's worked on product naming, websites, video scripts, email projects, sales aids, print materials, etc. He holds a master's degree in writing from Queens College, CUNY and co-authored the novel, The Backstage Man.

"Whether you are an experienced marketer or a novice, Robert Gordon's Brand Positioning with Power: Maximizing Your Marketing Impact is a must read. Gordon delivers a contemporary and meaningful guide to how positioning can act as a business's 'North Star.' He expertly provides a comprehensive framework for applying his concepts and shows, in detail, why positioning is one of the most important elements of the marketing and branding process." - Barry Silverman, PhD (candidate), Brand Marketer and Adjunct Professor, Branding and Integrated Communications, Program, City College of New York "In Brand Positioning with Power: Maximizing Your Marketing Impact, Robert Gordon explains, step-by-step, why it's so important to position your brand. And he tells you how to do it! Other books tell you the why but not the how. Gordon gets right to the point, using a conversational style. He gives real-world examples showing both the steps in the process and what the outcome should be. Countless companies need to use what he is laying out here to better market their services." - Tim Brown, Digital Marketing and Data Management Executive