Richard Cogswell is the award-winning bestselling author of The Cultural Sales Leader: Sustaining People, Attaining Results and is a people first sales leader. He is an organizational team builder who believes that people, vision, values, and behaviors build winning sales cultures. Richard has held multiple senior sales leadership positions within a number of industries, working across EMEA, the US and APAC within startups and listed multinational companies-including a stint with one of the world's largest recruitment firms. Whether newly hired or promoted, or for those with experience already gained on the journey, Richard aims to show a methodology focused on how you might best lay down the foundations for exponential and sustained growth through the sales leadership function and critically through the catalyst of culture.
