Debbie Danowski is associate professor of communication studies at Sacred Heart University.
Description
Chapter One: Don't Worry, Eat Chapter Two: I'll Eat What I Want, When I Want Chapter Three: Kids Know Best What to Eat Chapter Four: Breathe Deeply and Eat Chapter Five: Be Happy and Eat Chapter Six: Move and Chew Chapter Seven: Be Healthy and Eat Chapter Eight: Eat and Be Smart Chapter Nine: Eat This Because I Love You Chapter Ten: Chew and Make Friends Chapter Eleven: Chew and Change the World Chapter Twelve: Start Worrying and Change Things
"Happy Eating" and Food Addiction in American Advertising is a timely text that examines the food addiction behaviors featured in ultra-processed food advertising. From catchy commercial phrases to the use of iconic mascots the author brings to light the various ways advertisers communicate about food and why we should eat it. Grounded in careful analysis of fast food and processed food commercials, Danowski demonstrates the tactics advertisers use to suggest we purchase the food and then consume it. This book is a one-of-kind gem that left me critically analyzing the food I now put in my grocery cart. -- Sarah S. LeBlanc, Purdue University Fort Wayne