Lifting the Veil on Enrollment Management

Stephen J. Burd is a senior writer and editor at New America, a progressive public policy institute in Washington, DC. An award-winning journalist, Burd has helped shaped New America's work on higher education policy and student aid.

"This trenchant volume could not come at a timelier moment, as higher education is being called upon to recapture the public's trust. It promotes opening access and more specifically improving affordability for the ever-increasing proportion of high school graduates from low- and middle-income families disproportionately impacted by competitive recruitment practices. It is a call to action with a panoply of insightful policy and practical advice from frontline experts to aid us in transforming ourselves in the service of the public good over private gain." - Nancy Cantor, chancellor and distinguished professor, Rutgers University-Newark "The US federal government's mission to make college affordable for low and middle-income Americans has been hijacked by enrollment management firms and colleges themselves as they compete in the rankings game. This volume's incisive and powerful analysis illuminates the harm to higher education's role in fostering opportunity and the public good." - Suzanne Mettler, John L. Senior Chair of American Institutions, Cornell University, and author of Degrees of Inequality: How the Politics of Higher Education Sabotaged the American Dream "If you have wondered how it is that so many people who claim to be committed to diversity, equity, and upward mobility seem instead to be perpetuating a classist and racist higher education system, this book is your explanation. In Lifting the Veil on Enrollment Management, Stephen Burd has compiled eye-opening essays from insiders and experts who reveal the disturbing truth: a system stuck in elitist overdrive, with higher education leaders relentlessly pursuing money and prestige while claiming they, too, are victims of a broken system. Lifting the Veil is a must-read not just for higher education scholars and policymakers, but for anyone-everyone-concerned about opportunity and affordability in higher education." - Robert Shireman, senior fellow, The Century Foundation