Sport Public Relations 4/e

G. Clayton Stoldt, EdD, is a professor of sport management and the faculty athletics representative (FAR) at Wichita State University (WSU) in Kansas. He has taught and conducted research in sport public relations for more than 25 years. He was a college sport information director for 10 years, with responsibilities spanning media relations, donor advancement, and broadcasting. Stoldt also has nearly 20 years of academic administration experience at WSU, including serving as an interim dean, an associate dean, and a department chair. Stoldt has published and presented extensively on the topic of sport public relations. His work as an academic leader and a sport public relations practitioner has been recognized at the national level, and he is highly engaged in college athletics based on his current role as a FAR. Stephen W. Dittmore, PhD, is the dean of the Silverfield College of Education and Human Services at the University of North Florida. Prior to this role, he spent two years at Baldwin Wallace University as dean of the College of Education and Health Sciences and 14 years as an administrator and faculty member at the University of Arkansas. He worked in sport public relations in both the 1996 and 2002 Olympic Games as director for the Salt Lake Olympic Organizing Committee, coordinator for the Atlanta Committee for the Olympic Games, and public relations manager for USA Wrestling. In 2015, he served as the venue media manager for the Special Olympics World Games in Los Angeles. Dittmore is a member of the Society for American Baseball Research. He is also the author of Jim Gilliam: The Forgotten Dodger and served as an assistant editor for the Athletic Director U website. Mike Ross, EdD, is associate dean and an associate professor of sport management at Wichita State University (WSU), with teaching specializations in sport public relations, technology in sport management, and sport leadership. Prior to joining the faculty in 2010, Ross was the assistant media relations director for WSU Athletics. He has sustained his involvement in sport communication practice in a number of ways, including serving as director of media operations for several NCAA men's and women's basketball regional events hosted in Wichita. Ross was the recipient of the Leadership in the Advancement of Teaching Award in 2016 and the College of Education Emory Lindquist Faculty Teaching Award in 2018, both from WSU.

Chapter 1. Introducing Sport Public Relations Definition of Sport Public Relations Evolution of Sport Public Relations Sport Public Relations in Practice Foundational Skills in Sport Public Relations Public Relations Value Chapter 2. Integrating Public Relations With Strategic Management Public Relations as a Strategic Management Driver Organizational Stakeholders and Publics Stakeholder Communication Issues Management Reputation Management Chapter 3. Engaging Key Publics via Social Media and Apps Social Media Use in Public Relations Types of Social Media Platforms Strategic Considerations for Social Media Use Careers in Social Media Management Chapter 4. Engaging Key Publics via Other Digital Platforms Website Use in Sport Public Relations Other Website Development Considerations Websites for Specific Stakeholders Blogs Podcasts New Media Limitations and Problems Chapter 5. Engaging Key Publics via Legacy Media Media Guides Print Organizational Media Electronic Organizational Media Corporate Communications Chapter 6. Managing the Sport Organization-Media Relationship Definition of Mass Media Mass Media and Sport History Today's MediaSport Environment Serving the Media at Organizational Events Reporting Statistics Reporting Play-by-Play Information Chapter 7. Employing News Media Tactics Media Policy Development News Releases Media Pitches Interviews News Conferences Digital Media Centers Media Days Media Tours Chapter 8. Communicating in Times of Crisis Nature of Crises and the Need to Plan for Them Preparing for a Crisis Managing a Crisis Assessing a Crisis Response Crisis Response Case Studies Chapter 9. Cultivating Positive Relationships in the Community Uniqueness of Sport Corporate Social Responsibility Evolution of Sport Social Responsibility Strategic Sport Corporate Social Responsibility Communication of Corporate Social Responsibility Chapter 10. Advancing Relationships With External and Internal Publics Customer and Member Relationships Sponsor Relationships Donor Relationships Government Relationships Employee Relationships Investor Relationships Appendix. Sample Crisis Communication Plan