Winning Digital Customers

The relationship we build with our customers, especially online, is more important than the products and services we sell them. Howard will show you how to transform your business from simply meeting a need to developing a true digital relationship with people so that they genuinely care about what you do to help them.--David Meerman Scott, Wall Street Journal bestselling author of Fanocracy Winning Digital Customers is the rare business book with a demonstrable ROI. Buy one for every member of your team. It will help you grow your business.--Shelly Palmer, LinkedIn's Top Voice in Technology, CNN Contributor, CEO of The Palmer Group " A 'must have' guide to saving your company. For me, as a seasoned CXO who has played a part in many digital transformations, this easy and practical read is now my 'go to' guide.--Tony Doye, Chief Strategy Officer, Girl Scouts of America "Equal parts theory and action items, Howard's book will give you the frameworks you need to understand digital transformation and the steps you need to take advantage in today's marketplace. The framework hits both short-term optimization you'll need to deliver results immediately, plus the skills, people, and plans to build a long-term sustainable advantage."--Fabio Marciano, Digital Marketing and eCommerce Leader, Benjamin Moore "Howard and his team have been applying their transformation methods here at Barnes & Noble Education for the last several years with outstanding results. I've seen first-hand just how effective the methods outlined in this book can be and would recommend it as a go-to guide for any organization involved in digital offerings."--Michael Huseby, Chairman and CEO, Barnes & Noble Education, Inc. "Howard Tiersky has been one of my secret weapons. Reading this book and applying its principles will help you achieve real sustainable change that can thrive long after the last consultant leaves the building. "--Michelle McKenna, CIO, National Football League "Howard Tiersky's new book - Winning Digital Customers - is a compendium of exceptional knowledge and understanding of the art of Digital. Gleaned through years of driving Digital insight and execution, Howard's prose puts every reader of the book at ease. Pick it up now - you'll be glad you did!"--Kevin McAuliffe, SVP, Client Strategy & Insights, A + E Networks "This book will drive you through the complexity of digital transformation in a way that every step will look simple. By applying these 5 rules, you could win more than customers' money, you could win their heart."--Jean-Francois Segrestaa, Head of Marketing, Airbus Defence & Space - Intelligence "This book will teach you exactly how to drive your company's digital transformation to victory. It is a treasure chest of techniques coupled with an online archive of lessons and tactics that will help you outmarket and out innovate your competitors--Jeremy Gutsche, CEO, Trend Hunter and New York Times Bestselling Author I've worked with Howard Tiersky for years and have seen his practices in action. They work! If you are in charge of any aspect of digital, this book is your roadmap. Howard and his team have been applying the principles in this book at The Avis-Budget Group for over five years with spectacular results. No matter what industry you are in, I highly recommend using this book as a guide to your digital transformation.--Gerard Insall, CIO, Avis Budget Group No matter what industry you are in, you need this book as a guide to your digital transformation.--Bernie Weiss, President, iHeartMedia, New York This book holds the secret to transforming your company to thrive in a digital age. A must read for anyone working in digital, marketing, IT or business growth.--Andrew Silverman, Managing Director, US Digital Strategy & Performance, CIBC