Introduction: Who Am I and Why Should You Listen to Me? xiii1 Why Start a Business in the Security Industry? 11. Why the Security Business? 22. Things to Think about When Starting aSecurity Business 33. Research and Learn about the Business 34. What Types of Services Security Companies Offer 52 Starting Your Business: Organizational Issues 91. Licensing 91.1 City licensing 102. Insurance Requirements and Restrictions 103. Company Structure 104. Staffing and Support Networks 115. Administration 125.1 Finances 125.2 Payroll 155.3 Pricing 155.4 Business set-up 256. Business Plan 263 Sales and Marketing 491. Finding Your Brand Identity 492. Your Offering: What Makes You Different? 50CONTENTSvi Start & Run a Security Business3. Who Are Your Prospects? 504. Create a Marketing Plan 505. Advertising and Promotional Materials:Get Your Name out There 505.1 Website 525.2 Newsletter and/or blog 525.3 Networking 525.4 Referrals 565.5 Social media 565.6 Sales sheets 574 Operations: Running Your Security Business 591. Keys to Success in the Security Industry 591.1 What do clients want? 611.2 What do security companies want? 621.3 What do guards want? 622. Security Contracts 622.1 Contract start-up 622.2 Sample contract 643. Reporting and Rules 643.1 Site binder 643.2 Site/post orders 724. Standing Orders or Permanent Orders 795. Reports and Incidents 796. Keys and Alarms 817. Mobile Patrols 818. Scheduling 815 Human Resources 931. Recruiting 932. Hiring 943. Uniforms 994. General Human Resources Records and Administration 1025. Employee Supervision 1026. Employee Discipline and Termination 1097. Motivational Strategies: Promotions, Raises, Transfers 109Contents vii6 Training 1171. Employee Handbook 1172. In-house Orientation Sessions 1173. Site Orientations 1184. Security Basics 1187 Reasons Security Businesses Fail (or, What to Avoid) 1211. What Are the Main Reasons Security Businesses Fail? 1211.1 Staff turnover 1211.2 Client relations 1221.3 Servicing issues 1231.4 Job costing 1231.5 Training costs 1241.6 Owner burnout 124Conclusion 125Download Kit 127Table1 Security Company Structure 11Samples1 Client Evaluation Report 142 Payroll Data 163 Payroll Deduction 174 Payroll Deduction: Vehicle 185 Time Sheet 196 Rate of Pay Increase 207 Petty Cash Voucher 218 Summary of Auto Expenses 229 Shortage of Work Hours 2310 Guard Costs 2411 Business Plan Template 2712 Marketing Plan 5113 Brochure 5314 Newsletter Guidelines 55viii Start & Run a Security Business15 Contract and Letter 6516 Post Order Review 7317 Post Orders Master 7418 Report Sheet 8019 Incident Report 8220 Key Log 8321 Key Control List 8522 Fire Alarm Notice 8623 Mobile Run Sheet 8724 Mobile Patrol Log Book 8925 Mobile Field Supervisor Run Sheet 9026 Application for Employment 9527 Reference Check 9828 Rejection Letter 10029 Job Description 10130 Uniform Contract 10331 Monthly Inventory Report 10532 Personnel File Index 10633 Employee Termination Report 10734 Job Description for Area Supervisor 10835 Site Visit Log 11036 Performance Evaluation Record 11137 Employee Verbal Warning Notice 11338 Employee Discipline Report 11439 Request for Promotion 115
