Foreword - Introduction - Part One: Get Ready To Drive Digital Change - 1 The New Digital Transformation- 2 Designing a Strategy For Success - Part Two: The RAPID Digital Transformation Model - 3 Introducing The RAPID Digital Transformation Model - 4 RAPID Phase 1: Research Your Market - 5 RAPID Phase 2: Actualize Your Digital Strategy - 6 RAPID Phase 3: Plan For Success - 7 RAPID Phase 4: Innovate Through Transformation - 8 5 RAPID Phase 5: Drive Growth - Part Three: Your Journey Starts Here - 9 Navigating Potential Challenges to Digital Success - 10 Looking Further Ahead-The Big Picture - Conclusion - Further Reading - Acknowledgments - The Author