Catherine Wijnberg is a seasoned business leader, serial entrepreneur, adventurer, and the CEO and founder of Fetola, South Africa's leading small business development agency. Recognised as one of Africa's first Forbes 50 Over 50 women leaders, Catherine has devoted her life to developing innovative and impactful solutions for diverse economic environments.
Description
Foreword - Introduction - Part One: The Principles of Small Business Success - 1 Where It All Began - 2 Mindset - 3 Method - 4 Market - 5 Money - 6 Mentorship - 7 Skills Training And Peer Groups - Part Two: Accelerator Case Studies - 8 Rural Accelerator - 9 Township Accelerator - 10 Post-Disaster Recovery - 11 Sector-Specific Accelerator - 12 Social Enterprise Accelerator - 13 Online Accelerator - Conclusion - Notes - Acknowledgements - The Author
'This book is a succinct, well-paced and insightful journey through two decades of finding new ways of growing small businesses, by a true pioneer in the sector. It is engaging, honest and insightful, and I highly recommend it to anyone with an interest in the mechanics of helping entrepreneurs and business owners achieve new levels of success.' - Anton Ressel, Strategic Head of SME Support, Fetola 'This is a beautiful book on impact in the SME sector and offers powerful tips for anyone in the industry.' - Ntando Maseko, business mentor, author and entrepreneur; Founder, Megalife Coaching Academy 'This book tells the fascinating story of how Catherine and her team strive to create opportunities for entrepreneurs and create jobs. The well-written and highly enjoyable book reveals the author's dedication to transforming the South African economy and society, fighting climate change, and her strong personal commitment to improving the lives of disadvantaged women and men.' - Raul de Luzenberger, Deputy Head of the EU Delegation to South Africa