Francis Rodino has been at the forefront of marketing and technology for over two decades, leading demand generation and crafting digital strategies for global brands such as Top Gear, PlayStation, FIFA and Disney. An award-winning entrepreneur and international speaker, Francis uses his extensive experience to inspire and guide small business owners and entrepreneurs worldwide to reach their full potential. Through his coaching, consulting and SaaS platforms Lead Hero AI and Clinic Convert, he is revolutionising how businesses leverage marketing automation and AI technology. His mission is to help small businesses harness these transformative tools to create meaningful impact, seize new opportunities and thrive
Description
Foreword by Daniel Priestley - Introduction: Your Blueprint to Consistent, Predictable Sales - Part One: Mindset Mastery - 1 Adopting The Winning Mindset - 2 Future-Proof Your Business - 3 The RED Method: The Nine Steps To Unlocking Consistent Predictable Sales - Part Two: Your Marketing Roadmap: From Confusion To Clarity - 4 Accelerator 1: Market - Master Your Market To Become The Go-To Authority - 5 Accelerator 2: Message - Craft Irresistible Messaging That Converts Customers Into Action - 6 Accelerator 3: Map - Design A Customer Journey That Builds Trust And Drives Sales - Part Three: The Engine: From Antiquated To Automated - 7 Accelerator 4: Capture - Hook Your Ideal Clients With Irresistible Bait - 8 Accelerator 5: Cultivate - Nurture Relationships for Lifelong Wins - 9 Accelerator 6: Convert - Build An Autopilot System To Close Sales - Part Four: Drive: From Invisible To Irresistible - 10 Accelerator 7: Reach - Reach More People, Make A Bigger Impact - 11 Accelerator 8: Resell - Turn Customers Into Raving Fans And Repeat Buyers - 12 Accelerator 9: Refine - Optimise Your Marketing For Lasting Success - Conclusion: Your Business Future - Drift Or Decide - Acknowledgements - The Author
Reviews
'Business growth is downstream from lead generation. If you can't generate leads, almost nothing else matters. This book is going to get you drowning in leads.' - Daniel Priestley, founder, ScoreApp.com, and bestselling author of Key Person of Influence 'Francis Rodino's Leads Machine is a must-read for any local business owner or entrepreneur looking to revolutionise lead generation. This book is packed with cutting-edge strategies that blend automation, AI and a proven, predictable system to attract quality leads effortlessly. Francis has created a step-by-step guide that not only demystifies scaling to eight figures but also empowers service-based businesses to unlock sustainable growth. If you're ready to take your business to the next level with a scalable, automated approach, Leads Machine is your blueprint to success.' - Shaun Clark, co-founder, HighLevel 'In Leads Machine, Francis Rodino breaks down the complexities of lead generation into a simple, actionable system. The RED method is a fantastic tool for service businesses.' - Alison Warner, founder, Evolve and Grow Coaching 'Francis Rodino's RED method offers a clear, step-by-step process for consistently generating quality leads. It's a must-have strategy for any business looking to scale to new heights.' - Sebastian Bates, founder, Warrior Academy and Bates Foundation 'As a healthcare practitioner, I know the struggle of building and growing a patient base. Leads Machine shows you how to automate the marketing process so you can focus on patient care and practice growth without constantly chasing new leads.' - Alex Smilanic, founder, Wellbeing Revolution Training 'Franchisees and service businesses must take leads seriously. The RED method is great for growth, but Francis goes beyond that - teaching you how to turn those leads into profits.' - Rune Sovndahl, author and co-founder, Fantastic Services 'If generating consistent leads for your service business has been a challenge, Francis Rodino's RED method is the solution you've been waiting for. This nine-step methodology is a game changer, providing a clear, actionable path to scaling your business to six or seven figures. RED makes it simple to build a predictable, effective and continuous lead-generation system.' - Mathieu Gorge, founder and CEO, VigiTrust 'This book reveals the power of automation and how to integrate it into your business for maximum impact. It's a game changer for entrepreneurs ready to build efficient, scalable systems.' - Gary Das, bestselling author and founder, Leads to Lifestyle 'Tired of wondering where your next client will come from? Leads Machine offers small businesses a proven, automated system that delivers consistent, high-quality leads. It's the go-to guide for businesses ready to level up with ads.' - Jo Wood and Zoe Whitman, hosts of The Bookkeepers' Podcast 'If lead generation feels like a mystery, Leads Machine will change that. Francis Rodino provides a step-by-step approach to creating a reliable, automated system for attracting quality clients.' - Freddie Pullen, agency owner and host of The Healthy Entrepreneur Podcast 'In a competitive recruitment market, positioning your brand is crucial. Leads Machine outlines how to create an automated lead generation system that keeps your business visible while you focus on delivering quality.' - Alan Furley, co-founder and CEO, ISL Talent 'For service business owners looking to scale efficiently, Leads Machine is a must-read. Francis equips you with the strategies and tools to generate consistent leads and achieve predictable results.' - Paul McGillivray, co-founder and CTO, Remote.Online, and author of Scope to Scale 'Growing an SaaS company is tough when lead generation is inconsistent, but Leads Machine offers a solution. Francis Rodino gives you the tools to automate the process, target the right audience and convert leads into loyal customers.' - Lee Russel, author of The Minimal Viable Launch