Mads Winther is a provocateur in sales and marketing with over twenty-five years' experience of turning potential into performance. He has worked with startups, SMEs and corporate giants across industries to inspire disciplined, value-driven sales strategies that benefit all stakeholders. As an associate professor in strategy implementation and a founder of multiple companies, Mads understands that sales isn't just about grit but about crafting smart plans- because if you're not thinking ahead, you're already behind.
Description
Introduction - Part One: How To Craft A Powerful Sales And Marketing Strategy - 1 The Game Has Changed - 2 The Core Factors - 3 External Vs. Internal Factors - 4 The Customer Journey - 5 Change In Buyer Behavior - 6 Exploring Partnership - 7 Who Are You Targeting? - Part Two: Structure And Process - 8 Achieving Sales Efficiency - 9 Optimizing The Sales Process - 10 Ensuring A Healthy Pipeline - 11 Achieving The Highest Win Rate Possible - Part Three: Culture: The Key To Delivering An Awesome Customer Experience - 12 Getting Your Team To Think Right - 13 Getting Your Team To Feel Right - 14 Getting Your Team To Act Right - 15 Sales Playbook - Conclusion - References - Acknowledgments - The Author
Reviews
'B2B Sales and Marketing Mastery provides sales leaders with a clear and structured path to navigate the modern B2B landscape and address its challenges more effectively. With his energy and holistic approach, Mads Winther brings a fresh perspective to developing sales organizations.' - Matt Dixon, Co-founder, DCM Insights, and co-author of The Challenger Sale and The JOLT Effect 'B2B Sales and Marketing Mastery is a game-changer for sales professionals and leaders looking to elevate their approach and achieve consistent, measurable results. Whether you're a seasoned sales leader or just starting out in the field, you'll find the strategies outlined in this book easy to understand and implement. It's not just a theoretical guide-it's a practical playbook for mastering the complexities of B2B sales and marketing in today's ever-evolving business environment. If you're looking for a way to bridge the gap between ambition and results, look no further.' - Karina Burgdorff Jensen, Assistant Professor, UCN Aalborg Denmark