In a world of AI hype, your legacy business risks wasting resources chasing trends without clear value. Data Impact sets out a proven framework for leveraging your business's unique strengths, align on value creation, simplify your processes and optimize for scalable, data-driven growth. Its first principles empirically valid approach provides sound insights and actionable strategies to accelerate data-driven value creation for non-digital native businesses. Read this book and understand how to: Save money by avoiding costly groupthink mistakes Leverage your strengths and highest impact opportunities Align everyone and everything to your business goals Simplify to minimize the cost of complexity and maximize leveraged returns Optimize learning and impact based on empirical truth Grow by shedding the scarcity mindset and focusing on demand