Ben Pinnington is the founder of the international public relations firm Polaris Media. He works with maritime businesses worldwide, including shipbuilders, ports, vessel operators, classification societies, equipment makers, seafarer charities, and trade bodies. Ben is a trained newspaper reporter, a member of the Chartered Institute of Public Relations (CIPR), Vice President of the Chicago Propeller Club, and Vice President for the Great Lakes region for the International Propeller Club. Under his leadership, Polaris has won a number of awards, including the CIPR Silver Award and the Global Performance Award (2022), and Professional Services Business of the Year (2020) at the Mersey Maritime Awards.
Description
Contents Preface - Introduction - Part One: The United States Maritime Industry - 1 The Promise Of America - 2 American Maritime Today - 3 The Periodic Awakening Of The U.S. Merchant Marine - 4 U.S. Shipbuilding Reform - 5 U.S. Shipbuilding Reform - 6 The Mississippi And The Inland River Network - "A Passion That Never Fades" - 7 The Great Lakes - Part Two: PR In Maritime - 8 Why Maritime PR? - 9 The Maritime Industry - 10 The Scorpion Dance: Maritime And Tech - 11 What Is PR? - 12 Brand Ethos And Unique Selling Points - 13 Building A Communications Plan - 14 Evaluation Methods - 15 Harnessing The Power Of The Media - 16 Social Media - 17 How To Prepare For And Handle A Crisis - 18 AI In Public Relations - Conclusion - Glossary: Types Of Cargo - Appendix: Maritime Media Background - References - Acknowledgments - The Author